Loyalty programs were created as a basis for getting returning customers to a particular store. Different analyses were made on what made customers come back to a particular shop and apart from swift and efficient service, loyalty programs were considered the topmost method for customers visiting a store over and over again. It’s a program in which customers feel like they actually matter to the merchants thereby creating a kind of interpersonal relationship with store owners. It’s more like a marketing strategy where purchasing by customers is rewarded by merchants to increase sales over time. It improves a brand’s reputation over time too.
However, the current system of loyalty program today is fraught with several issues. There are different loyalty programs and each loyalty program has its own system and conditions. Part of it includes the points awarded to the customer only to be used at the store where the points were awarded. Also most consumers don’t know the worth of their points and this leads to the points not being redeemed. Some who intend to use their points don’t know when it’ll expire or how much balance they have. These and many more numerous problems have constituted a market with unredeemed points of up to 100 billion US dollars in the US alone.
With the advent of the blockchain technology, a lot of problems including transparency, security and stability has been solved. It’s with this technology, Mozo is built upon; to eliminate the problems plaguing the loyalty program system.
WHAT IS MOZO
Mozo is a project created by a team with the intentions of improving the customer reward program and ultimately increasing foot traffic to stores, malls and hotels. They intend to introduce the Mozo token, a token that will is transferrable and exchangeable into other cryptocurrencies. This will allow for a new dimension in reward programs because points that possess monetary value will be appreciated more by customers thereby leading to the intended result of all loyalty programs; increasing returning customers. For the merchant, using the Mozo token will be a simplified way of setting up a reward program to customers. Mozo will roll out two apps for both consumers and retailers to use. The app for the merchant will create ease of allocations of tokens to different consumers as the merchant deems fit. Tokens could be awarded by the merchant either by just walking into the store and getting credited with Mozo tokens or by purchasing items.
The advent of the Mozo token offers a promising future for loyalty programs. The retailer doesn't have to face the option of consumers redeeming their points for cash and more points would be redeemed because customers would know their points balance and its subsequent value in the form of tokens. The loyalty market has a staggering size of 300 billion US dollars and Mozo aims to be at the forefront of the revolution of this market.
Mozo has about 38,000 stores committed to use the Mozo token upon their launch.
MOZO TOKEN DISTRIBUTION
MOZO ICO
The Mozo token is an ERC 20 token and will have a total supply of 5,000,000,000 tokens. Only a quarter of the total token supply, 25% will be allocated for public sale. The hard cap to be reached is 88 million US dollars. There will be bonuses offered for different investments at the public sale.
To get more information about Mozo, visit the links below
Website: https://www.mozocoin.io/
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Telegram: https://t.me/mozotoken
ANN Thread: https://bitcointalk.org/index.php?topic=4169993
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
LinkedIn: https://www.linkedin.com/company/mozo-project/
Twitter: https://twitter.com/MozoToken
Medium: https://medium.com/@mozotoken
Author Username: DJHaywire
Bitcointalk URL: https://bitcointalk.org/index.php?action=profile;u=2037035