Tough to bet against Hyundai, but as with all ICOs, buyer beware, and do your homework. I'm a believer in the the J-Curve when it comes to investing in cryptos. Wait for the pull-back after the initial hype, after enthusiasm fades and the speculators have left the scene. Once the developers have started hitting their milestones on the project and when the ICO has lost its initial luster, that is the time to pounce. Sure, you'll miss a few home runs with that approach, but in the long run, it's a prudent policy to follow.