LIBERDY : THE DATA TRADING AND MANAGEMENT PLATFORM USING BLOCKCHAIN...

INTRODUCTION:
Liberdy platform provides perfect solution to the existing digital advertising ecosystem by addressing the needs for reliable data and thereby ensuring transparency and accuracy. Liberdy is a decentralized platform where everyone can sell their personal data and receive money for it. Companies will buy information and on its base change, the strategy for promotion and sales of goods and services. Liberdy allows you to sell personal data easily and safely. Liberdy uses blockchain technology and GDPR rules to allow experienced users to manage their data rights. By reselling their data, users become partners in the online advertising ecosystem for the first time. Liberdy is the perfect solution for GDPR compliance since the new economy allows us to easily gain the user’s consent for sharing their information with potential advertisers. Our goal is to be the centre for all exported GDPR data for users.
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The Liberdy ecosystem consists of three parts:

The user interface - here the wallet and management of the data being sold are available;
The big data module - designed to process and store large arrays of information;
The DMP module is responsible for intelligent data analysis.
DMP based on our agreement gives advertisers access to unique and trustworthy data, so far they can not be found outside the browser-walled gardens (FB or Google) but they also create a transparent economy that sees consumers, real data owners, as partners in building advertising based the truth of the future. The data extracted in DMP is information that users have shared with companies like Google, Facebook and Amazon. powered by blockchain, we guarantee that user data is high quality, accurate, verified and with date and time.All transactions published in blockchain are transparent to all different players.
FEATURES OF THE PLATFORM
• Liberdy Data Platform : The platform is responsible for managing interactions between the users and the second party during process of data import. it is also responsible for interactions during data management. During this phas taxonomy is created while data is segmented. and stored in Data Management Platform ( DMP). Once it has been stored, advertisers may start buying the said segments through DMP.
• Liberdy App : This state-of-the-art application is built specifically to manage interactions of all users with the Liberdy data platfrom. It’s responsible for the process of extracting and, most importantly verifying, before uploading them to user personal data section. This application is said to also serve as a secure wallet that manages balance, tokens, and rewards.
• The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any companies gathering user data must make a portable copy accessible, free of charge. This represents a dramatic shift towards data transparency and the empowerment of data subjects, which applies to all data collected by online company.

The liberdy token:
The LIB token is the currency of the Liberdy ecosystem which involves a fixed (non-inflationary) supply of 1,000 m LIB for these purposes. Liberdy platform users receive compensation based on their level of commitment. There are two levels of participation: basic users and advanced users. Our users earn 85% of the tokens received from advertisers that buy their segmented data.

Conclusion
The Liberdy platform can transform the sale of personal data. Users will finally get a platform where they can sell information and demand respect for their rights of interest. Now there is no such platform, because of which monetization of personal data is very complex and involves high risks.