Introduction:
Ubex is a decentralised advertising exchange of programmatic advertising based on neural networks and smart contracts,which combines artificial intelligence (AI) and the objective is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Ubex is a registered company in Switzerland based in crypto valley labs "the block"(Switzerland)whose founders are Artem Chestnov and Daniel Biesuz,who want to revolutionize the advertising sector and take it to a new level. The digital advertising market has been actively growing; in 2017,its size has managed to exceed that of the television segment. However having positive dynamics,the digital advertising market has many problems,including low targeting efficiency,non-transparent conter party relationship suffer-advertisers overpay for each client involved,publisher receive lesser rewards and consumers of advertising are dissatisfied with its quality. To solve these problems,ubex has been designed.
Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions,which is the most fair and interesting model for all market participants.
Using the Ubex system,advertisers can automatically purchase ad slots. Payment is made upon fulfillment of targeted actions by users or participants. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contract.
The market structure of digital advertising consists of a network of participants and the advertisers. Ubex wants to allow publishers and advertisers to securely interact with each other without the presence of middleman,even when the two parties has no reason to trust each other. In other words the publishers can earn more money while the advertisers can lower unnecessary transactional costs. The functionality of the advertisers web application is simplified. The main task set before the developers is to create a simple and intuitive interface without a large number of settings,which is designed in such a way that different kinds of users,from professionals to new comers of the market,could use it. Among sections and functions of Ubex are using the metamask and traditional credentionals for authorisation,compilation of reports on advertising campaigns,advertiser identification mechanism,form filling and document uploading. According to Ubex,Etherum wallet,as well as Trezor and ledger are coming soon.
The Ubex AI construct plays a major role in shaping the dynamics of interaction between advertisers and publishers registered on the platform and to host,develop,train and enhance it,Ubex and the singularity project have cooperated. A memorandum of understanding has been signed which forsees utilising singularitys platform and infrastructure to construct and host Ubex AI seevices created using the platform.
The UBEX token
The UBEX token is also known as UBEX.advertisers spend ubex tokens from their accounts to access the smart contract and make deals with publishers. Basic cryptocurrencies do not allow the crediting of funds from third party accounts for even if one has permission from the third parties. The token allows for allowance to a specific address within which the owner if the address can use the funds available. UBEX are ERC 20 tokens on the etherum blockchain.
Of the supply of tokens,75% is being distributed to the community.with remaining tokens being given to the team and advisors(18%),a reserve fund(4%),and bounties(3%).
Ubex has a set cap of 24,000 ETH for the token sale. The cost of a single UBEX token is 0.00001ETH.
Conclusion
Ubex is a global deecentralised advertising exchange that aims to make it easier for publishers and advertisers to securely interact with each other while using blockchain as an intemediary.
USEFUL LINKS
To know more about this mind-blowing project, kindly check the links below. Follow the project on various social media to keep track.
Website: https://www.ubex.com
Whitepaper: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?6494
Telegram: https://t.me/UbexAI
Facebook : https://www.facebook.com/UbexAl/
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3393244
Reddit: https://www.reddit.com/user/UbexAl
LinkedIn : https://www.linkedin.com/company/ubex-ai
Github: https://github.com/ubex-ai
Twitter : https://twitter.com/ubex_ai
Author's Bitcointalk username : Elvisdika1
Author's Bitcointalk profile : https://bitcointalk.org/index.php?action=profile;u=1774566