INTRODUCTION
Marketing has been and still remains a vital part of any company that has product and services offerings and eventually want to succeed and make a profit. It is so important that most firms and establishment have a separate arm/department to create and carry out its advertising/marketing campaigns. Often times, there are specialized companies who do the marketing on behalf of their clients.
The marketing process and industry has evolved over the years in the medium of approach or of passing across information to the means of actually driving customers attention and getting their interest. From handbill to radio/television ads, down to one-on-one personal engagement. Recently, with the popularity of social media, a new form of marketing surfaced. Online ads on these social media platforms and to making use of influencers on these platforms. As a campaign owner, your aim is to get across to as many people as possible who will show interest in your campaigns without spending much. And as a customer, you basically want to see marketing campaigns that will appeal to you at that moment in time and from which you can get value from and also which accurately describe the product and service offering as much as possible without contravening your privacy.
In order to fully get customers attention and interest, loyalty programs were introduced as a means of retaining and rewarding customers for the recurring patronage or for referring new customers to make a purchase. These customers earn points which can be later on exchanged for gift items, cash or as discounts on next purchases. A recent Nielsen consumer study showed that loyalty programs help drive more frequent visits and a greater number of purchases. More than seven in ten global respondents (72%) agreed that all other factors being equal, they would buy from a retailer with a loyalty program over one without.
The problem however with these approaches so far, is that they haven’t really been effective both to the companies and the customers. Neither parties get full value from these marketing and loyalty programs mainly because of the system used and the platforms on which these loyalty and marketing programs are conducted. It has been estimated that the about $1 trillion has been spent worldwide on marketing and to be honest I don’t think these companies get to have the value they deserve from these campaigns.
The traditional marketing system has grown inefficient. Even with the online ads campaigns, marketers still fail to get a 60% conversion for ongoing ads. While loyalty programs seem to be a promising tool for increasing sales, existing point-based loyalty programs do not work as well as they should. According to Bond Loyalty’s Report 2017, more than half of point-based loyalty program participants (57%) don’t know their points balance and more than one in three of them (38%) are unaware of the value of their points, let alone how to use them. It is estimated that about $100 billion worth of loyalty points are left unused in North America alone. Single merchant membership reward systems are less effective and valued by consumers and hence not an effective tool for the intended purpose of the marketing program. Hence, the search for a more effective earn-and-redeem loyalty program has been a challenge and subject of extensive studies in the retail industry for years.
Now, the search is over. The solution – Mobile Bridge
Mobile Bridge is a blockchain based platform that will allow companies to create direct cost-effective marketing campaigns. By creating an incentive that allows customers to be rewarded with cryptocurrencies either custom to the companies or using the native token of the Momentum platform, companies can be sure to get more return on their investment in marketing as it correlates to better conversion to sales and patronage. The company already has a track success record of the platform and is simply expanding it to adopt the blockchain technology to better give value to users over time.
The Mobile bridge Momentum platform will
- Allow companies to create their own cryptocurrencies to drive their crypto-backed incentive campaigns.
- Reduce the stress of going through a series of spam marketing emails by making sure customers get notifications from brands only at the right time.
- Give customers an opportunity to earn cryptocurrencies by actively engaging with brands. That is, by buying products, reviewing and giving feedbacks thereafter.
- Create a single ecosystem and mechanism where customers will have a much closer understanding and relationship with these brands and hence become better ambassadors.
- Give customers and companies value for their time and money respectively.
- Give customers complete control over their personal data and also provides better security for their information by using the sharding and decentralization feature of the blockchain.
The Momentum token.
The Momentum token is an ERC20 based token on the ethereum blockchain and it is a utility token that will be a means of interacting with the Mobile Bridge platform. More information about the Momentum token sales can be found on the Website
USEFUL LINKS
The MobileBridge Momemtum Whitepaper
Bitcointalk ANN Thread
Telegram Group
AUTHORS DETAILS
USERNAME: Romeoetin
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