Campaigns and strategies to influence the way in which marketing situations occur are the future of the worldwide global marketplace, however, these are not a simple process, and require much hard work and effort to be able to achieve full market potential. The fast-paced nature of the digital world and the way in which it has amassed followers in all walks of life have meant that traditional campaign methods are no longer valid or valuable. The need is massive for social and online media based campaigns that are far-reaching, and in real time, able to transcend many different outlets to fully achieve the best and fullest potential. Through celebrities, influencers, ad agencies, brand names and representatives and the press association amongst others, the scale of the campaign field is immense and consumers all over the world look to these and others for ways in which to influence their purchasing and usage potential.
All of the recent studies conducted show that campaigns utilised through the use of influencers and facilitators ensure that the scale of the market payout is huge and increasingly important. INFLR looks to harness this potential and increase the simplified and decentralized nature for facilitators and influencers alike to coexist on the global marketplace. There needs to be a regulated way in which advertisers and businesses alike can harness the potential of influencers, to create a maximum investment potential, and allow for a more regulated and viable way in which to utilize the potential. The very basic way in which traditional fiat companies use data is often ineffective and expensive, and INFLR aim to harness the power of the blockchain and allow for real-time, viable, cohesive and transparent data sharing and technology.
The way in which INFLR aims to tackle and improve the influencer marketplace is broken down neatly onto five main standpoints. They aim to firstly ‘Connect’ – That is, connect influencers to viable advertisers through their comprehensive platform, then ‘Facilitate’ – Meaning they will assist and improve on the way on which influencers and advertisers have what they term as a ‘dialogue’, that is, improving and speeding up the way in which such deals are garnered and carried out, and improving the results gained from such endeavours. Thirdly they aim to ‘create transparency’ – which, through the use of blockchain technology will provide real-time data in an effective way to improve the effectiveness and success of campaigns at real-time speed. They also aim to ‘evaluate’ – analysing the way in which influencers operate and their effectiveness, so as to garner the best results at every turn. The evaluation process will also mean that advertisers can search, in real time, for the influencer that best suits their campaign, and benefit from the transparent nature of the blockchain technology available to them. Finally, INFLR aims to ‘Inspire and Educate’ – allowing influencers, micro-influencer and advertisers all the potential to improve and increase marketplace presence and success rates through continually shared and analysed data.
Once affiliated with the INFLR platform, one is exempt from any monthly fee process, and the benefits are absolutely massive. Being able to access a vast wealth of data, analysed to suit your needs, and in real time so you can access the most popular and valid influencers available is brilliantly conceived. The smart contract nature of the blockchain also ensures that both sides, both influencer and advertiser are protected from payment problem in security and information risks. For influencers especially it increases the stability of their position so they are able to reap the benefits and rewards that their hards work deserves. INFLR also aims to improve the rapport between influence and advertisers, leading to better results for both parties.
INFLR endeavours to search out and utilize the best influencers available top advertisers, so as to gain the biggest and best rewards. Influencers who wish to use the platform must have at least 10,000 followers on a social platform, and be approved by the platform auditors to ensure their credibility. INFLR aim to do this through their INFLR Score facilitator, and this will eliminate those that are ineffective or fake. The INFLR Score will be able to coherently and cohesively score the way in which an influencer participates and engages with their followers to be able to determine a monetary based value to this participation. Influencers can gain their compensations through either a local based currency or the INFLR Coin – and of course, there will be extra benefits from utilizing the INFLR Coin through the INFLR platform. For advertisers, the benefits are much the same, but with the increased benefit of being able to seamlessly access the wealth of data about influencers in a simple and transparent notion, and have the ability to make and garner payments through a wealth of different resources, and of course the INFLR coin with its special benefits.
A. I (Artificial Intelligence) lends itself neatly to this platform and allows the INFLR platform the ability to place influencers and advertisers into relevant and marketable categories, improve the accuracy, speed and cost-effectiveness of the whole process. A wonderful addition to this platform os the ‘INFLR HUB’, a cohesive and comprehensive space that will allow influencers the ability to coexist and increase their influence and skills. INFLR assure users that there is no monthly monetary cost for the use of their platform, however, users will need a certain amount of the INFLR Coin to participate. Of course, this will only increase and improve the benefits that all users experience from the platform, and the decentralized and transparent nature of the blockchain backs this up.
The whole concept of the INFLR platform is clearly one that is incredibly valid, and ready to be accessed and utilized on a global scale. The creators have given much thought to increasing marketplace liquidity and transparency, and the INFLR platform brilliantly reflects this. The whole architecture of this platform is excellent, and I for one am extremely eager to anticipate its global domination on the field of influencer marketing.
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Article was written by frankiemalton
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