To remain relevant in the age of vlogging and content creation, you must keep your audiences engaged at all times with the freshest content out there! You pour your heart into the creation process to make the most of your ideas, but at the end of the day, the platform companies like Youtube or Facebook decide the fate of your remuneration.
Not to mention that these ecosystems thrive on their content creators in a leeching manner, putting the platform’s health higher than the content creators that sustain it. A transparent system needs to be set in the place where consumers and creators get a more significant piece of the revenue pie. With the help of decentralisation and blockchain technology, such a platform is closer to become a reality than you might think!
An equitable platform that shifts the paradigm!
To sustain a decentralised platform like MEDIA Protocol one must offer new opportunities to brands publishers and consumers alike by fostering a transparent market cycling of content, from inception to payment! With the help of an ERC20 token, content creators can reward their loyal audience for engaging with their content. Creators in their turn get paid in the form of the MEDIA Protocol token, cutting the middleman once and for all!
Consumers can choose what to do with the tokens, from paying for premium content or subscriptions or merely tipping their favourite creators for the hard work they put to keep their audience entertained. Promoters and publishers will be required to purchase the token for promotional campaigns that run on the ecosystem, thus creating a high demand for its usage.
An innovative Content Recommendation System
With the help of AI and machine learning processes, MEDIA Protocol will deploy an advanced content recommendation server that caters the most accurate and relevant content to any registered user. Using natural language processing, the AI system will use topic extraction techniques to assign weighted values to a plethora of topics.
Based on these search weights, over time, the user will get a personalised experience, tailored to his media needs. With the help of the collaborative filtering systems, the platform is analysing consumers with similar group interactions and suggests them content that they might also like.
Secure connection and authentication system based on the Ethereum blockchain!
MEDIA protocol is built on top of the Ethereum blockchain, making use of all of its perks and most notably, the Smart Contracts feature. A central ETH module that allows enforcing contractual actions in a programmatic way. All transactions are registered on the distributed ledger system, that’s virtually tamper-proof due to its decentralised nature. New users will also be provided with an Ethereum private key stored on their device where they have the option to access their tethered wallet.
As the online media industry is an ever-growing multi-billion industry, a technological paradigm shift is bound to happen, remains to be seen how platforms like MEDIA Protocol are rising to the challenge!
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