Did you know that in 2017, people watched 4,146,600 videos per minute (according to Microfocus.com), on various video streaming websites? And if you were wondering how many videos are actually uploaded onto a single network, per day, the numbers are mind-blowing! It seems that YouTube users upload as much as 300,000 videos per day!
These are huge numbers that actually caused the marketing industry to transform radically during the last few years. Also, there has been another factor - nowadays, technology made it easier than ever to produce, distribute and watch video content. All generations of today find it much more appealing to just turn on their devices and watch a video (of any kind), rather than listening to a podcast or reading a lengthy article. We now spend an enormous amount of our time online, watching our favourite films, documentaries or music videos.
Incredible amounts of money are gained in this industry - most of them are obtained through the creation and placement of ads; also, selling and using personal data plays a vital role in this economy. Have you ever wondered what the exact circuit of all these financial profits is? If you thought that creators get a tremendous amount of money, you are wrong; in fact, not even viewers are rewarded for their time spent online and the videos they watch. Regulations and processes that make this industry what it is today are always changing and the only stakeholders that genuinely profit, at a global level, are corporations and intermediaries.
Meet Verasity - a disruptive modern sharing platform, created to change the next generations of video content consumers, creators, advertisers and sponsors. This online solution aims to empower creators and viewers, forever transforming the video watching experience.
Because Verasity uses its own blockchain, viewers are rewarded with a unique coin (VERA) for watching video content that they like. Moreover, they can decide where they want the platform to display ads or not, during the time spent in the app. If they choose to watch videos, the advertisers are obliged to pay them a certain amount of money.
On the other side, creators are given the freedom to choose how they want to share their videos - by asking for donations, enabling pay per view options or creating various subscription packages.
Finally, individuals repay the video content creators they like, directly. How? By merely transferring VERA, through a real-time easy-to-use mechanism. Moreover, Verasity has created another option for video creators - the Spark Marketplace. This revolutionary crowdfunding mechanism provides a series of unique advantages:
- Users are rewarded with a certain amount of the producers' financial success that thy built in time.
- Because there are no middlemen involved, a more significant percentage of the profit is directed towards the video content producers.
All these interactions can be made directly from the Verasity video player, from any internet-connected device.
Learn more about Verasity and the alternative solutions it offers by visiting the official website at https://verasity.io/ and their Telegram!
