Internet has changed the way we live. One of the sub-sections it changed is the field of advertising. Digital advertising has boomed with the increase of internet usage around the world. The tech-giants which offer advertising campaigns are not completely transparent in the returns and where the ads are published for brand protection. With increasing concern among advertisers among what content their ads should come up on, there is an increased need for transparency in digital advertising.
What is Thrive?
Thrive is a premium decentralised ad marketplace which aims at decreasing the costs of advertising by decreasing the fees , increase transparency and maintain brand reputation by having a reviewers community which maintain reports to ensure their brand protection.
How is it solved?
Thrive will have a community of reviewers, publishers, advertisers and consumers who will be connected through blockchain technology using smart contracts. The publishers will be also to buy ad services on the marketplace. The reviewers will guarantee publishers will give premium placement for the advertisers. The consumers will be rewarded for sharing their data on a data management platform.
How is it useful?
By this advertisers can maintain their brand reputation on the guarantee of the reviewers. The reviewers will be submitting reports and will be rewarded for their work. The publishers will be paid for advertising. The consumers who will be seeing these ads will be awarded for sharing their data on a data management platform. This creates trust and transparency in the process.
Team, Advisors & Partnerships
They are having a 20+ member team having expertise in blockchain, business management, community management etc. They have a small team of advisors who are experts in blockchain and finance issues. They are partners will Flazio, Teju finance, Origin, Jolly etc.
Token metrics
The total token supply is fixed to 200,000,000 THRT tokens + bonus. The token supply is distributed as follows:
53% - Token sale
27% - Reserve
17% - Team
2% - Bounty
1% - Advisors
The price of 1 THRT = € 0.25. The hard cap is € 25M. But if 95% of the hard cap is reached, there will be an increase of 10% in the hard cap i.e hard cap will now be € 27.5M
All the unsold tokens will be burned. It will be destroying 20% of the coins earned from the company advertising fees during the advertising buying and selling activity on the platform.
Social media presence
They are having 5500+ followers on Twitter and 11,200+ members on Telegram as on today which is commendable as only their private pre-sale is done. They have been featured on Forbes, Huffpost, Inc, InsiderPro, Coinspeaker etc.
Roadmap
They are currently working on the platform and having proof of concept & demo. In Q2 they will be alpha testing the platform and start working on ad platform. In Q3, they will do the beta testing. By November, they will launch their ecosystem.
Conclusion
They are creating a win for all platform where everyone is rewarded. The advertisers are awarded as there are low fees, the reviewer for his work, the publisher for publishing the advertisements, consumers for browsing the internet. This is important consider a drive that has started nowdays saying the tech-giants are having free access to data from their customers and now the customers have to re-claim their data.
If you are interested in contributing, visit https://ico.thrivelabs.io/. The public pre-sale and the public token sale will be starting soon. Please read the disclaimer.
DISCLAIMER: Please do read the whitepaper, join the telegram channel and do your research before investing as ICO investing involves high risk. I shall not be deemed liable for any profits or losses. Thank you!
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