The ground-breaking blockchain loyalty project is holding a four-day sale on tokens ahead of the end of its crowdfund.
Incent, the loyalty-rewards project that pioneers the concept of Open Value, is offering a 20% bonus for its initial coin offering (ICO) over the Black Friday/Cyber Monday long weekend.
The special promotion will run from 00:01 UTC on Friday 25 November to 23:59 on Monday 28. ‘The last price tranche was 8,000/BTC and the current price for the closing stage of the ICO is 6,000/BTC, so we think this 20% bonus will be attractive,’ says CEO Rob Wilson. ‘We know that many investors leave it until the final days to invest in an ICO, so if that’s you – or if you were thinking about increasing your investment before our crowdfund closes on 30th November – then consider taking advantage of this offer.’
Open Value
Incent is hosted on the Waves network, which has recently launched its full nodes and custom token creation. Incent is designed to operate as a freely-transferable token of reward that merchants will purchase off the open market – rather than the traditional loyalty paradigm of businesses printing their own loyalty points, which they are then obliged to redeem. Rob Wilson explains this concept of ‘Open Value’:
‘As it stands air miles are widely considered the most effective loyalty-reward in existence – but even they have very restricted utility and half-life. Now imagine an air mile that any merchant can offer as an incentive to transact; an air mile that is delivered instantly, can be spent anywhere, that never expires and appreciates in value. This is Incent. Simply put, the current loyalty industry works like Microsoft, which protects value through restriction, whereas Incent is like Linux; it builds value through openness. Once the token is live, there will be nothing stopping other developers building their own commercial projects on it and our aim will be to provide Open Source tools that help them to do so.’
First customers signed up
This is an approach that has resonated with the merchants Incent has pitched to, with several showing interest even before the end of the crowdfund. These include The Temperance Society bar in Sydney, where Incent is based – the company’s first bricks-and-mortar partnership – and Sure Green, a UK-based landscaping wholesaler, which is their first e-commerce partner.
Whilst these businesses will be integrated early in 2017, Incent has forged new partnerships in the crypto space that will immediately place buy-pressure on the token’s fixed supply as soon as the ICO is over. Several other organisations have been interested in the company’s custom crowdfunding technology, which offers a more robust and transparent approach than other ICO software. Incent has just licensed this to its first ICO partner, who will launch their crowdfund on 2 December, with distribution of Incent to investors as part of the deal. Further ICO partners have shown interest and are expected to sign up in due course.
To learn more or participate in the crowdfund, visit www.IncentLoyalty.com