Today, I will give my 2 cents about Thrive ICO. Digital marketing is a thriving multi billion dollar industry and will reach 1.3 trillion dollars by 2020 according to Statista. However, Advertising and Digital marketing benefits organizations and not the consumers. Thrive aims to disrupt this sector by providing value to consumers for surfing the net.
We, Consumers, inadvertently share data to organizations who use it for targeted and segmented marketing but we don’t get benefits out of it. Thrive’s business model will incentivise consumers for this data and this provides control to us, consumers. In such a business model, security plays a key role as data shared can be sensitive. Hence, Thrive is leveraging block-chain technology to profile the data and provide a decentralized market-place that is secure and also supports brand safety. The payments are transparent, faster and also provides synergy between the Advertisers and publishers
Thrive ICO is based on Ethereum smart contract with a total token supply of 200,000,000 THRT + Bonus. These tokens will be exchanged for thrive coins which will be used as the currency in the Thrive market place
Read their roadmap here: https://ico.thrivelabs.io/#roadmap
Telegram: https://t.me/thriveico
Twitter: https://twitter.com/WeareThrivelabs
Note: I dont work for Thrive