This ICO does appear to be open to US residents as well as residents of Singapore which has kind of become a bit of a rarity these days on new ICO offerings. That makes it more appealing to people like myself here in the United States.
Now let's start off just by addressing the fact that they did just complete their pre-sale at which point they raised almost three million dollars so far. So, they've already hit their soft cap. So, this project is going to happen. They have a hard cap at sixty-five million dollars. That, they're looking to raise and there's one USD to one knowledge token.
So, their tokens going to be an ERC-20 token and it's one dollar per token. But there are some bonuses going on right now during the ICO stage. One's got a 25% bonus and then it diminishes all the way down to 5% which will be at the end of their ICO phase and that one according to notes ends on April 8th. So, you've got quite a bit of time to get involved in this.
So basically, what these guys are looking to do is to store knowledge-based scores of users on the blockchain space. So, they're looking to do this to solve some problems in a few different places. One on the education sector and then two for employers that are looking to verify the knowledge and skill set. So, this will be a first in the advertising space in which advertisers will be able to offer advertisements. Specifically, to people who either have a lack of awareness of a particular subject matter. So, they can run ads to build awareness of new consumers or they can be running it for the sake of trying to get maximum conversion of existing users. And they can target people who happen to be very knowledgeable about a subject to think of it like Trivial Pursuit where you've got the different colours out.
There, that represent different categories somebody might be really strong in like history but they're not going to be necessarily really strong in mathematics or something like that. Meanwhile, other people are going to be well-rounded and are going to be well-off. And then, of course, there are the people that you've run into before that you'd swear they're not good at anything in particular.
Well, their scores are going to be stored on the blockchain. So, users will be able to actually see their scores and in a lot of these cases by participating in trivia games. And, in different types of surveys that'll be based on the app. So, it's going to actually help build awareness of end users of what areas they've got expertise in and what areas they may need to brush up on in order to be competitive with their scores. So that's got a cool component to it. Also, once you've become a subject matter expert you do have the potential of earning additional tokens on their platform. So, let's go into a little bit of the game mechanics or the token economies. I call it game mechanics. These guys have kind of gamified their entire strategy of how everybody, every level of participation should be incentivized to partake within the ecosystem of the knowledge platform.
So, you have advertisers first and foremost that will want to run advertisements against people inside of their ad network and rather than having traditional banner advertisements or pre-roll video advertisements or whatever the case may be. Advertisers are going to be able to target people here through surveys and things like that. They're going to have to buy knowledge tokens from the pool. They'll buy them from you wherever they get their hands on them. There's going to be a demand for them once there are more and more advertisers that are trying to buy our advertising space. They're going to purchase those tokens. Finally, those tokens are going to trickle downhill to the publishers. Whether that's a software developer who's developed an app in which these ads and stuff will be delivered or it's a website publisher who has a website that uses these ad placements in order to monetize their traffic and then also the end user. So, you yourself by participating in these surveys and these quizzes in these different types of to be determined interactions are going to be able to earn tokens. There's going to be an incentive for you guys, not only to do it for fun and to do it to brush up on knowledge and earn scores to be competitive across multiple different platforms. But you're also going to be able to earn tokens which will hold their own intrinsic monetary value.
That's something that you can either go on to a regular exchange and cash out for other types of currencies or you can trade amongst your peers. And then, there's also going to be a marketplace. So, advertisers and sellers are going to be able to go on to their marketplace and set up a product like offer a product or offer a service for redemption. Let's say you're the advertiser and you want to run a campaign for your laundry detergent. You're going to be able to run a purchase token to run a campaign and target uneducated consumers who may not know anything about your brand. So, you could do a brand play and build brand awareness and that's kind of a first of allowing people to target people based on their knowledge. That's actually a first in the advertising space which I believe they've applied for a patent on in order to be able to target people based on knowledge.
Like, right now advertisers are just targeting people based on like the household income address college education level things like those things that they think are actually determining factors on whether someone's likely to convert but actually knowing whether somebody is qualified enough, to know how to use your product or is even aware your product might have more to do with.
Whether they're willing or receptive to purchase it as opposed to how much money they make. So, you've got a combination of different factors. This doesn't even exclude those other types of targeting metrics of which could still be used in their applications. So, once you become a token holder you're going to be able to benefit by you. The volatility will work in your favour and it'll go up in the value, of course, That's the hope that everybody has in their investments. But if once you've seen that you can cash these out in a marketplace for a desirable good or service, you're going to want to acquire more of these tokens. Either to buy down that cost or to get it completely for free.
Have a look at the Token allocation and budget allocation:
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