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ICO opens up new possibilities of crowdfunding for unprofessional investors, financial transactions are losing the need for intermediaries thanks to the smart contracts. And yet, despite such obvious advantages, crypto-crowdfunding is a tough tool.
Successfully hold the ICO can only adhering to a specific scenario. In addition, you will have to do everything possible (and impossible) to convince the community of crypto-investors that your idea deserves to be implemented.
ICO: application instructions
"ICO quality" is not just the actual idea, the great promise for investors, bounty and beautiful design. The crypto-crowdfunding up to 80% of the success fees provide an effective marketing well described the value and relevance of ideas plus a well-chosen promotion strategy.
Freedman Club recommends:
When planning the ICO to carry out, begin to "stock up" information support costs in advance. Approve preliminary media plan, you need at least a month before the launch fees. Remember, start the project without the training and support of journalists and media, you likely will waste a lot of time.
Despite the absence of the crypto-crowd-funding clear standards and rules of promotion based content strategy of any blockchain startups facing the ICO, is always narrative — White Paper. It is from WP, or even from the presentation based on WP get an initial understanding of the project to potential investors and partners, taking the decision to invest.
Freedman Club advises:
"With the launch of its blockchain project, think like an investor. Give WP a comparative analysis of their potential competitors, emphasize a clear advantage. Pre-create a content plan for your target audience"
In the presence of a detailed content plan your blockchain startup is a set of mechanics and tools that can be applied – even if the start of the campaign something goes wrong. Remember: the people who are going to invest in ICO project money needs to trust him. Moreover, the level of confidence of the investors is increasing in direct proportion to the number of links to the channels of communication with team members, willing to publicly announce their participation.
Freedman Club sure:
"It is important that any zasomnevalas had the opportunity to get on your page and know who you are. Your investors need to understand who you are, where they are investing. In addition, for those who are interested in your project to easily be contacted personally, will significantly increase the likelihood of effective cooperation."
Finally, and most important – planning the launch and promotion of its ICO, special attention should be paid to promoting a friendly community. Tell me about your project to friends, organize events on the theme of the launch of ICO for your project, present your ideas in the chat room, organize master classes, lectures, seminars, share experience, spend time productively. Nothing will be as effective a method of rapprochement, as a joint discussion of the plans.