Meet the advisors: Federico Pistono

Head of Blockchain for Hyperloop, and early Ethereum investor

If the blockchain industry was a PC, Federico Pistono would be the ‘Enter’ key. An irreplaceable part of the whole, opening doors for new entrants, closing deals, and always with one eye firmly on the future. He has become a pillar of the community, and now a welcome addition to the KeyoCoin team, as our blockchain advisor.

Federico has been a key player in the blockchain space for many years, but his position among the world’s cryptocurrency trailblazers was cemented back in 2014, when he became one of the pioneering investors in Ethereum.

Since then, his pivotal role in the emerging blockchain industry has been reinforced by a quite outstanding dedication to spread the word far and wide. He’s given over 60 keynote speeches in more than 40 cities around the globe, appeared in the world’s most-watched documentary on cryptocurrencies: ‘Banking on Bitcoin’, and been interviewed by a range of global media outlets including Forbes and Folha de S. Paulo.

He has penned internationally successful books, including “A Tale of Two Futures” and “Robots Will Steal Your Job, But That’s OK: How to Survive the Economic Collapse and be Happy”, and been a strong advocate for the potential of blockchain and technology to change the status quo.

A believer that the blockchain revolution is ‘changing the way we organize society’, Federico’s expertise has seen him cited by institutions such as the Italian Government, the Economist Intelligence Unit, and the European Commission. Contributions which have helped him become a leading influencer, educator, and well established feature of the conference circuit, dedicated to demystifying blockchain and cryptocurrencies for those just waking up to the possibilities of this new-found technology, and one of the key figures facilitating change in this nascent market.

This contribution has been felt by many companies over the past four years, most recently in his current role as Head of Blockchain for Hyperloop. But also as the youngest member to join the largest and most prestigious Angel Investors group in Italy, ‘Italian Angels for Growth’. He has also co-founded four startups, relentlessly applying his knowledge of blockchain to drive change in the world through commercial enterprise.

Federico was one of the first advisors to join us here at KeyoCoin, and so has been instrumental in helping us build a watertight foundation for the universal travel rewards platform we are building. His advice and insight as we roll out the red carpet for our blockchain infrastructure has been invaluable, helping us to design a product that has the potential to be a genuine game changer in the industry. One that allows travel businesses to cut-out commission-hungry middleman and create valuable direct relationships with customers, while also giving those customers a more rewarding and personalized travel experience.

So all that’s left to say is a belated welcome to Federico, and leave with one of our favorite quotations from the man himself:

“Every time that you have a shift in technology or dramatic shift, you have the ability to change things by creating a new incentive structure, by changing the rules of the game. Right now is that moment, that seismic event that can change the incentive structure and the mechanisms underneath.”