Noiz Chain- The Future of Advertising

Noiz Chain

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The advertisement industry is facing many changes in this era with technological advancements that lead to the coming up of decentralized ad network exchange platforms that tend to use consumer data in a malignant way for advertising purposes. The society most likely requires a decentralized ad server which permits the community to have the advertisement control and hence decide what content the advertisers will post for publication henceforth build a robust advertisement ecosystem for true engagement currently and in the future.

NOIZ chain networks is an advertisement network based on blockchain technology that has the capabilities of transparency, fraud elimination and aims at giving advertising control back to the hands of the community. The NOIZ chain network aims to engage users in a direct targeted manner which ultimately reduces the fraud related to ad networks by including social impact organizations in the token flow among the advertisers, consumers and the publishers.

Why Noiz Chain is likely to succeed

The NOIZ chain network team believes in an open advertising space that lets the community have the advertising control which will be unrestricted from the influence of the advertisers, publishers and the infamous ad exchange platforms that want to use consumer personal info in a manner that suggest malice. The company is keen to seek solutions to these problems by integrating Artificial Intelligence (AI) system with the current blockchain technology in order to generate a hybrid Proof of engagement concept that will eliminate fraud while creating an agreement mechanism that compels advertisers and publishers to be accountable for their actions. These will combine with several other technological advancements to completely redefine the whole advertisement network.

This era we are in currently is subjected to many technological advancements ever since the establishment of the internet and these have created a background that has enabled individuals to come up with programmed bots that inflate the number of views, clicks, and impressions that decide the price and efficiency of digital advertising media. Huge brands called for transparency in 2017 from advertisement networks like Google and Facebook. To add on these, the report of a research conducted in the same year reveals that advertisers lost an estimated $16.4 billion USD due to fraud traffic. They also predict that the same ad fraud will steal an estimated $ 19 billion USD in 2018 and another $ 22 billion USD in 2020. It is completely evident that these trends seem to be increasing and it also compels the advertisers to find a well-enabled ad exchange program that addresses their concerns. The NOIZ chain network platform believes that formulating a win-win situation between users and brands will be the best way to develop the best ecosystem for proper engagement now and in the future.

The NOIZ chain solution

The NOIZ chain network platform incentivizes the advertisers to participate in CSR activities. It permits the advertisers to honestly assemble and share consumer data through a permission layer which enables the consumers decide what personal information they may share with the publishers.
The company also aims at increasing customer engagement. It plans to achieve this by activating a dynamic conversation dialogue for the consumers to communicate directly to the advertisers. These in turn facilitates a peer to peer ad network that enables advertisers know who they are working with. All necessary information is recorded over the block chain including publishing performance and level of fraud present throughout transactions. Learn more here: https://noizchain.com/

Plan & Roadmap

The NOIZ chain network is currently developing NOIZ v0.1 and intends to launch it on the last quarter of 2018. These phase of the NOIZ chain network platform launching will enable the advertisers to generate a cognitive banner ads on the permissioned blockchain.
The company will roll out its NOIZ v1.0 in the first quarter of 2019. The launch of these phase will allow advertisers and publishers to create accounts on the network and start conducting transactions with the ad exchange. Advertisers will be enabled to generate banner ads, publishers will be able to integrate NOIZ apps into their websites and consumers will interact/communicate with their banner ads. The ecosystem will be transparent and transactions recorded over the chain for internal auditing procedures.
The company will launch its NOIZ v1.1 in the 2nd quarter of 2019. These phase entails the closed Beta round and will allow consumers to receive and collect tokens through the NOIZ wallet. The cognitive ad will be improved and an additional advancement will be an algorithm that labels the contents of the publisher sites and the advertisements in order to match ads with publisher platforms.
NOIZ chain networks will launch its NOIZ v1.2 in the 3rd quarter of 2019.This phase will enable Ad space trading between advertisers and publishers and will also permit consumers decide which of their personal information to be viewed by the publishers. Community based agreement mechanisms will be created to create harmony among the advertisers and the publishers.
The company will launch its NOIZ v2.0 in the last quarter of 2019. In this phase we shall have the social impact organizations participating in the token flow between advertisers, publishers and consumers. The social impact organizations shall receive a token for their participation. The NOIZ chain network will in this phase have the specialized improved spam boot protection through run-time Execution and passive monitoring integrated in their system. The cognitive ad of the network will have new features that will be made available to advertisers.