Content creation has grown extensively in the last decade with the surge in uptake of the internet as a mode of communication. People are increasingly creating content that can be shared easily thanks to the digital area: through different media such as web, video and so on. Multinational companies are gradually moving from conventional methods of advertisement and content creation is progressively being used in adverting and product/services promotions and sale. It is evident that individuals responsible for content creation should be well compensated and not exploited.
What is Media Protocol?
Media protocol is a platform developed to ensure that content creators are protected. It seeks to eliminate middlemen and being able to compensate/reward content creators directly. MEDIA Protocol is a smart project that founds an ecosystem that allows content creators to be compensated for their work without the middle-men taking part in collection of private data. The platform also allows the software developers and programmers to generate their own decentralized apps.
The MEDIA protocol platform aims at motivating the consumption of content using MEDIA tokens. The company achieves these by turning a random URL ta blockchain wallet where funds can be circulated to consumers on the basis of how they frequent they interact with the content URL. Eventually, these process generates a new audience economy which is achieved through a joint effort of each user’s contribution to the achievement of these pieces of content in their network.
The Problem
Currently the problem with content creation is the failure to have user motivation. Just as an example, the creators of content spend time and energy to generate valuable content and in the end receive only a small amount of compensation for their work.
The economic models we have at the moment cannot manage to properly compensate the audiences for the roles they play.
The solution through MEDIA Protocol
Through Blockchain, Media Protocol has created a decentralized platform where content creators can receive direct incentives from their work. The company has created a prototype app called CryptoCatnip in a move to make available a reference to assist software developers and programmers to create their own applications. Through the use of the technology embedded in CryptoCatnip, the company creates a platform that provides an accessible and user friendly experience where content interactions are incentivized and traced through the blockchain.
The MEDIA Protocol platform ensures all the users who participate in the creation and consumption of content recognize the useful role played by audiences in reception, perception and circulation of a random piece of content.
By use of their direct two-way flow of tokens between the publisher and the consumer expedites payment for pay walled content tipping the capability of content promoters to reward creators. The MEDIA protocol foundation makes it possible for publishers and creators of various content to interact directly with consumers and users are motivated to consume the content thereby creating a more transparent ecosystem for everyone to participate in.
MEDIA Protocol’s Technology
The MEDIA Protocol platform depends on their key technology which is basically a software development kit that was initially created to enable the software developers and programmers to come up with their own decentralized applications that in turn used to share media including videos, music and/ or text.
The generators of content can directly publish their work and earn profits from consumers who use their content and these is achieved if they setup a subscription feature from advertisers who gain exposure by means of the traffic they generate. The consumers can also earn tokens just for their participation as a reward for their job of distributing information across various social networks .They may alternatively earn these tokens from the advertisers who decide to pay for their attention.
The MEDIA Protocol platform has a Content Recommendation Server whose purpose is to integrate the team’s existing ability with Artificial Intelligence to connect users with content that they require.
The company’s platform is said to be an Open Source making it simper for the users and participants in the ecosystem to analyze the code and validate its stability.
The MEDIA Protocol’s team
The MEDIA Protocol platform was developed and launched by a large team of sixteen experts, many of them being highly skilled computer programmers with remarkable educational backgrounds. Most of these team members have recently worked for Codec.ai, which is an AI company that develops very powerful platforms for the marketing and communications industries.
Conclusion
Protection of content creation is important to ensure to ensure that we can continue having useful and important content creation. To ensure that content creation is protected, it is paramount to safegurd content creators by ensuring they are not exploited by middlemen. Media protocol is leading the way in ensuring content creators are well compensated for useful content and that is why i believe this project will succed.
Important Links
✅Website: https://www.mediaprotocol.org
✅Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
✅Twitter: https://twitter.com/MEDIA_Protocol
✅Telegram Group: https://t.me/Media_Protocol_Community
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3396313.0
Blog by: Isaac Kimutai
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