Noiz Chain: Re-engineering Advertising through Artificial Intellige...

NOIZ chain networks

NOIZ chain networks is an AL+ enabled blockchain ad exchange program that aims at giving advertisement control back in the hands of the community. The NOIZ chain networks plans to achieve this through including social impact organizations in the participation of the in the token flow between advertisers, publishers and consumers thereby increasing engagement and at the same time reduce and eliminate completely the ad network fraud that has in several occasions robbed the consumers.

Problems of the digital advertising industry

With the development of the internet, advanced technology has enabled individuals to come up with programmed bots that inflate the number of views, clicks and impressions that decide the price and efficiency of digital advertising media. Enormous brands called for transparency in 2017 from advertisement networks like Google and Facebook. Additionally, research conducted in the same year reveals that advertisers lost an estimated $16.4 billion USD due to fraud traffic (http://www.businessinsider.com/ad-fraud-estimates-doubled-2017-3?IR=T)

The same researchers predict that the same ad fraud will steal an estimated $ 19 billion USD in 2018 and another $ 22 billion USD in 2020 (http://www.businessinsider.com/ad-fraud-estimates-doubled-2017-3?IR=T). These trends seem to be increasing and it makes in compulsory for the advertisers to find a well-enabled ad exchange program that addresses their concerns which definitely Is the NOIZ chain network.

Most of the existing centralized platforms are infamous for double standards with respect to the ad and advertisers they like or dislike. A group of advertisers may be left high and dry depending on the ad exchange platforms they transact in. To add on this, certain centralized ad exchange networks, for example, Google and Facebook have been incapable at keeping a check on malicious publishers who have been noted to publish fake news or having fake information thereby spoiling the name of both the advertisers and the publishers.

The biggest challenge facing the publishers in the current digital advertising industry is data leakage. This is because the publishers often prefer to working with an AD exchange program platforms that employ programmatic ad buying rather than working directly with publishers. The reason the advertisers do so is because the programmatic ad purchasing produces a higher ROI. These also compels many publishers to also work with ad exchange platforms. By working with these ad exchange platforms, the publishers provide their valuable consumer data. These ad exchanges then use the data to target the same consumers on different publisher sites without the consent of both the original publisher nor the consumers. This is what is commonly known as data leakage.

Consumers on the other hand have been fatalities of a whole new manipulation level and malicious targeting as a result of their sensitive information being shared across various ad networks that are not fully guarded. In relation to this, data privacy is another factor that drives down consumer engagement with online ads. Research reveals that three quarters of websites now contain a secret google trackers. With advancement in technology, cookies, GPS tracking systems and bots all follow consumer actions and exploit their data for the purposes of advertising.

The NOIZ chain network solution

The NOIZ chain network empowers advertisers to engage with CSR activities. NOIZ chain network allows advertisers to honestly collect and share consumer data through a permission-based blockchain which enables consumers to determine which personal information to share with publishers.
Additionally, the NOIZ chain network provides a motivation technique to increase the customer engagement. It enables a dynamic conversation dialogue for the consumers to directly communicate with advertisers. These motivates customers in order to drive sales and eventually higher profits.
The NOIZ chain network also facilitates a peer to peer ad network that enables advertisers know who they are working with. All necessary information is recorded over the block chain including publishing performance and level of fraud present throughout transactions.

Fraud prevention though Noiz Chain Network

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The NOIZ chain network will achieve fraud prevention by the introduction of passive monitoring. NOIZ chain network team will host investigative bots to continuously monitor the NOIZ token transaction flow on that are randomly selected to gauge the patterns related to any bots which may be transacting in the network.
Similar blots will definitely try and attract all the tokens in one unit exchange, they would likely never vote for actions in the NOIZ economy and they will probably show engagement patterns that are similar to other humans.
Each year, many people become more numb to digital marketing techniques. They often view their favorite website and then surprised by the strings of pop up ads which causes them to quit the website or alternatively install an ad blocking software that will cause them to disappear.
It is evident that the advertisers too require a new engaging manner to target the customers and who want to be shown products and services that they are interested in.

Aspects of the NOIZ chain network

Reward of engagement
Users who frequently conduct transactions in their NOIZ chain app and collaborates with advertisers will be rewarded with NOIZ token that will be used for various prizes in the NOIZ chain network platform.
Proof of Engagement
The NOIZ chain network has a Proof of Engagement system that actively encourages their customers to view ads and respond to prompts. These eliminate the blots
No more Banner ads
Spending income on inappropriate banner ads is just a waste of money which would have been used for more important activities. People have got used to ignoring these banner ads that most times try to sell them products that they don’t need. The NOIZ chain network creates a network where users are harmonized on the basis of compatibility.