The world of online broadcasting has reached peak dimensions since its inception many years ago. Platforms such as Youtube and others of similar makeup have become key players in this regard, helping users—both creators and viewers enjoy great benefits.
That not withstanding, many users of such platforms have lost credibility in their operations due to severe centralization, issues of monetization and lack of transparency. Content creators receive next to nothing for their hardwork, with the value of their services reduced to something very minuscule and insignificant. The operators of these platforms receive the chunk of benefits, creating an imbalance and diminishing trust.
A team of experts have observed this phenomena thoroughly and have come up with a system aimed at making every individual using the online broadcasting services benefit. A win-win situation for everyone.
On.Live is a video-streaming protocol
which is supported by blockchain technology. It operates on the principle of decentralization, higher scalability and open market.
The main goal of On.Live is:
To be the market leader in the live advising platform market where a customer will always find a team of specialists and valuable content on hand to provide easy access to their knowledge.
On.Live is useful in consultation services, mentoring and workshops. Individuals can enjoy live videos by choosing a specific payment plan, which may be Pay Per View (PPV), Pay Per Minute(PPM) or an agreed payment plan with a service provider.
This blockchain-controlled transactions and settlements(tokens) encourages a platform for real-time communications, trading and dealings. On.Live is based on live services, live broadcasting and transcoding and relay node market. On.Live allows for real-time billing, smart contracts and tokenized marketplaces. It uses the ONL tokens for every transaction within its blockchain.
Scenario.
Serwaa is looking to learn German online. She had tried using other online broadcasting services, but had been left deeply disappointed. Not only had she failed to learn the language; she'd incurred a loss which has deterred her from partaking distance learning.
Meanwhile, Adwoa has been thinking of how to gain enough benefit from her knowledge in German. Having been burned by supposed online broadcasting services, she's wary of putting videos of her services online again.
Suppose Adwoa learns of On.Live and its benefits and decides to give it a try. Serwaa also discovers On.Live and try one more time to learn how to speak German.
This scenario is to help us answer three very important questions.
1.How can Adwoa (individual content maker) benefit from On.Live and its offers?
Adwoa will set up a channel and post a video of how to learn German. Since her history and ratings are recorded, it will enable a customer/client make an educated decision on her capability and credibility of her content. Serwaa, having realized how good Adwoa is, enters into a smart contract—which serves as escrow—with Adwoa. They decide on a specific payment plan, and Serwaa can learn German using an affordable deal.
2. How does the monetization scheme help Adwoa(content creator) make more out of her work?
Adwoa entered a blockchain-backed smart contract with Serwaa. If they agreed on 1ONL per hour of the tutorial using the PPM mode, this real-time billing will help her make money off her services. Serwaa, if she really enjoyed Adwoa's tutorials can even tip her as a form of incentive.
3. How does it benefit Serwaa(potential user) to have access to video expertise on demand?
Serwaa is using the services to learn, and may sometimes need to refer. Having the video on demand will help her watch it whenever needed, so as to gain maximum benefit from her lessons.
On. Live is here to make a difference in online broadcasting. I will make use of its services. Will you?
This article is in response to the contest sponsored by 
On.Live2018