Ternio, found online at Ternio.io, is a blockchain used effectively in the field of digital advertising. Today, learn how this blockchain works in my review below.
What is Ternio?
Ternio is a digital advertising platform built on the blockchain. This platform is designed to make it easy to verify users, pay for advertisers and publishers, and protect advertisers from advertising fraud. This platform will improve the efficiency of transactions between all parties involved in digital advertising.
The ad platform revolves around an encoding token named Ternio TERN. As Tepio's whitepaper explains, "Ternio is a blockchain-based utility tokens built to transform and eventually affect the $ 224 billion digital advertising market annually."
By the way, the name Ternio, means "a series of three". "Three" refers to three main parties involved in digital advertising ecosystems, including users, publishers, and advertisers.
The platform came into operation in June 2018, with the TERN Token Sale program taking place on April 2.
What problems does Ternio find?
Ternio's prospectus identifies a number of major issues with the advertising industry today, including:
Lack of transparency
Domain name fraud
Traffic Bot
Long payment models
In general, this platform is complex and constantly changing, making it harder for advertisers and people to run ads to navigate through everything. Ternio was created from the need to rationalize and clarify the process for all stakeholders.
Features and benefits of Ternio TERN
What makes Ternio different from other conventional advertising platforms?
Here are some of the benefits that are of particular note:
Ternio solved the problem of blockchain scalability in digital advertising ecosystems, which previously had been a major barrier to preventing this ecosystem from being widely adopted.
Ternio is the first company to offer the ability and guarantee Net0 payments for all parts of the supply chain advertising as a standard.
Ternio is the first platform to provide blockchain solutions for all programming coding protocols; The platform uses Terni's blockchain technology to overcome scalability issues in the advertising programming industry.
In Ternio's prospectus, the company announced it would sign a contract with at least one technology company.
Ternio has a variety of fraud prevention mechanisms integrated into their blockchain technology
Ternio has a comprehensive plan to promote early adoption with advertisers, advertising agencies and advertising technology companies.
Benefits for the runner
The benefits of Ternio for the ad runner include all of the following:
Payment is guaranteed for each transaction
Immediate payments are completed for each impression
Connect advertisers to the party running the ads through Ternio Advertising Exchange
Payment is free
Benefits for advertisers:
Advertisers can experience the following benefits from the Ternio platform:
Prevent fraudulent users
Eliminate domain fraud
Use smart lexicon contracts through the supply chain advertising to ensure that campaign requirements are met
Easy access to test reports
Eliminate the difference using a decentralized, transparent, unmodified and reliable data platform.
How does Ternio work?
Ternio is based on the licensed blockchain infrastructure, called Lexicon.
Lexicon is used as a general ledger system for all participants in the advertising ecosystem. It maintains contracts between the ad runner, the advertisers, and the rest of the supply chain.
Blockchain in Ternio nodes is used to handle transactions. Ternio buttons sign, verify and maintain contracts in a 24 hour period. After the 24 hour period has elapsed, contract information is collected to resolve the transaction. All Lexicon blockchains in each node are destroyed after each 24-hour period.
There is also a communication layer that facilitates communication between Ternio, the publisher, the advertiser, and the fraud detection mechanism of the platform.
Who are the people behind Ternio?
