MEDIA PROTOCOL: SHARING QUALITY CONTENT ON THE BLOCKCHAIN

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INTRODUCTION
The world wide web have really distributed a whole lot of content all over the net. Nowadays a whole lot of information and data are shared regularly on not just a daily bases but by the seconds. Digital advertising has made a whole lot of content sharing to be a wholesome and enjoyable experience. Today, a whole lot of users can just share information and content by the touch of just one button and it will be circulated around the globe, no matter the place and time and on smart portable devices. Most of these sharing of content are being done through a centralized node and most of them differ from the other. Some might be purely for messaging, like the electronic mail and the fax machine, while others can be interactive and messaging combined like the social networks like Facebook, WhatsApp and Twitter. But whatever the case maybe, they all do the same thing which is help in the dissemination of information on the form of contents.
The work that these so called networks do are very important but also very unfair at the same time. The consumers of these contents end up spending both their time, their money to purchase internet bandwidth and energy just to take a look at a few of them. But unfortunately, the content publishers and brands that pay them for adverts gets little or nothing for their valuable input. The social networks ends up eating up the deal in the name of information projection through their platforms but keep forgetting that the original owners of the content deserves a much better reward. This created an unhealthy circle among all content publishers and their ensuing brands. The consumers also bear the final brunt of the whole issue. Majority of content readers find themselves in a sea of confusion because of not being able to distinguish between quality content to peruse and the cloned, irrelevant ones that were just published to attract multi clicks. This will end up in the consumers, expending their bandwidth on useless contents online. This is caused by the fact that there is no direct relationship between the informations that they need and the people that provide those information.
In order to improve the sharing of good and quality content relevant to data consumers from the said sources that make them, the MEDIA Protocol network was created to improve this limitation.

The MEDIA Protocol Network
The MEDIA Protocol represents a decentralized multi directional platform which has open source architectural set up to help users including developers, publishers and consumers to effectively share, data, information and other value awards between each other in a direct manner. The platform is a good medium for publishers and brands to be able to monetize their valuable content through the possession of the functional MEDIA Protocol Token(MPT) which is the value reward of the users of the platform. The MEDIA Protocol platform cares about the role of the other players in the data creation and consumption flow, which are done by the final consumers. These consumers can finally be able to get rewarded for participating actively in the content cycle.
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The Media Protocol platform

THE MEDIA PROTOCOL SETUP
Like I said initially, the MEDIA Protocol platform is mostly focused on its consumers which implies learning how the contents that they access, influences their general behaviour. The platform have a lot of parts that fuse their various operations into one big network.

The MEDIA Protocol DApp
If an individual is to read and interact with a piece of information, it definitely has to be on an environment he can relate with right? This is also the MEDIA Protocol way and they came through to achieving this through their first prototype enabled app called CryptoCatnip. The app is based on the Ethereum network and is made available for both Android and IOs smart devices.
CryptoCatnip is a news generator and projector for everyone involved in the cryptocurrency world and is designed in such a way that the users of the app can easily navigate their way through it and be able to enjoy interaction with the created contents available on the app. The CryptoCatnip will become the foundation for subsequent created apps on the MEDIA Protocol network. Through this app, the MEDIA Protocol also created an option for interaction and correlation between developers who share the same dreams as the consumers of the platform. This allows the proper data sharing and content interaction activity between users all over the globe while getting rewarded for it.

Smart Contract Data Documentation
The core framework of the MEDIA Protocol network is based on the ERC 20 compliance token and hence it runs on smart contract. This means that it's model has already been coded to create an effective reward mechanism that will generate the system of token exchange for various cryptos hence making it exchangeable with other tokens.

Publisher Tools
Just like internet developers did with browsers, the MEDIA Protocol platform employs the use of various publisher tools for both technical and non technical users of the platform. This can allow them to submit content in url form to the blockchain. The portal for this publisher tools are open source.

Analytics Tool
This allows the proper analysis of the MEDIA Protocol blockchain network through the analytics tool made available to the users. This allows them to monitor the activities of participating consumers just like it's done on normal Dark social platforms.

Developer Outreach
The MEDIA Protocol also have a branch for reaching developers that are interested in the development of the network technology. It involves each one reaching out to other developers online thereby creating a link between themselves to work on understanding and improving the MEDIA Protocol technology.

THE MEDIA PROTOCOL TOKEN FLOW/ AWARD
The MEDIA Protocol network ideas were based on the establishment of effective interaction between creators of content and the enthusiastic consumers. The flow of the tokens which is the network's liquid value is based on performance related varieties. The platform allows the development of affiliate apps to aid in the content or data sharing and interactive process and hence, the developers gets rewarded for their own part in the process.
The publisher helps in the creation of incentives based on consumer content related interactions which depends on how quantity of the contents involved. The publishers now transfers the corresponding amount of tokens to the consumer at the end of the process.
The platforms that makes use of MEDIA Protocol assets also gains percentage rewards in form of tokens when consumers interacts effectively with the MEDIA Protocol network.

CONCLUSION
The digital advertising network is a growing industry and the need to interact effectively with targeted audience is increasing on a daily bases. This is the manner in which MEDIA Protocol wishes to operate.

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