Users personal data - a powerful tool for all providers of goods and services. Knowing what is a person's age, what does he like, where does he live, what does he prefer, you can make him personalized offers. They are much more effective than regular marketing - if you give a person something he really needs, he will most likely buy it.
But now it is virtually impossible to do this. There is no fair platform where users can sell their personal data to corporations. As a result, companies are forced to receive them in shady ways, incurring not only the anger of consumers but also regulators' sanctions.
The Liberdy platform will change the current situation. It will be a decentralized platform where everyone can sell their personal data and receive money for it. Corporations, in turn, will buy information and on its basis change the strategy for promotion and sales of goods and services.
Liberdy allows you to sell personal data easily and safely
The Liberdy ecosystem consists of three parts:
- user interface - here the wallet and management of the data being sold are available;
- big data module - designed to process and store large arrays of information;
- the DMP module is responsible for intelligent data analysis.
As other blockchain projects do, Liberdy widely uses smart-contracts. They are designed for users to transfer their data to corporations. The smart-contract defines what information is transferred, how and for how long it can be used. The smart-contract is provided by the decentralized Liberdy system and guarantees to all parties that all their rights and interests will be respected.
Liberdy advantages
The Liberdy platform is unique in that it benefits not just one, but several categories of users. Both ordinary people and large corporations are interested in Liberdy capabilities.
Advantages for ordinary users:
- you can receive a reward for personal data, which is used by giant companies anyway;
- you can control how, when and how much personal data is transferred;
- advertisers provide users of the Liberdy platform with discounts on their products and services.
Advantages for advertisers:
- you can use large amounts of data without expensive efforts to collect them;
- all information is of high quality and verified;
- Liberdy fully complies with the GDPR requirements - there won't be any problems with European monitoring agencies.
Advantages for advertising agencies:
- another platform where you can sell advertising content;
- you can work with high-quality data.
LIB tokens economics
Within the Liberdy system, LIB tokens are used. This is a universal token, which advertisers pay for personal data of users. 85% of the funds spent by corporations will go to personal data owners, not intermediaries.
Depending on what kind of information about himself a platform's participant wants to monetize, he can choose one of two groups for himself - "ordinary users" or "active users". The first sell only ordinary data and only to those advertisers who use the services of Amazon, Google and Facebook. The latter can monetize large amounts of data and sell it to everyone.
Summary
The Liberdy platform can revolutionize the sale of personal data. Users will finally get a platform where they can sell information and demand respect for their rights of interest. Now there is no such platform, because of which monetization of personal data is very complex and involves high risks.
The launch date of the Liberdy crowdfunding campaign has not been determined yet. You can stay up to date with the news of the project, by registering on the website or joining groups in social networks and instant messengers.