If you dropped by Starbucks (SBUX, +0.19%) for a free cup of coffee on National Coffee Day, you would instead have been greeted by signs about the company's supply chain, ethical sourcing commitments, and support for coffee farmers. (Starbucks didn't dole out goodies this year; for free joe, better head to Dunkin' Donuts, Krispy Kreme, Cinnabon, Tim Horton's, or another participating coffee shop.)
Rather than being handed freebies, customers were invited to pause and consider the global economy of the caffeinated bean, one of the world's most valuable agricultural products from the tropics.
Read More Here: http://fortune.com/2017/09/29/national-coffee-day-starbucks-blockchain/
