Gese is a platform that will provide solutions and build communities, creating a database for alcohol drinks. Gese sees a lot of problems in the marketing of alcoholic beverages, here are some of the most common problems;
- Manufacturers are substantially limited in their capacity to effectively advertise their goods. In most developed countries, advertising of alcoholic products is strictly prohibited or partial. Manufacturers only have narrow tools to promote their products, such as partnerships with large chain stores or viral marketing. Due to this limitation, the effectiveness of ad campaigns is significantly reduced.
- Sellers (shops, bars, and restaurants) face difficulties in opening a business and attracting new customers. In commercial areas, such as clothing or electronic commerce, there are many aggregators that allow the sale of targeted items based on user geolocation and preferences. There is no such tool in the alcohol market.
- Consumers interested in buying high-quality alcohol face a product selection problem. Inexperienced buyers find it difficult to sort through the various items displayed on ordinary store shelves. In the alcohol market, the problem of product selection is exacerbated by the abundance of counterfeit goods: according to various estimates, from 30 to 60 percent alcoholic beverages are fake.
Based on the above problems, Gese will become the desentralisai platform which is in need; - Community. Gese will unite all participants of the alcohol market consisting of consumers who want to ensure the quality of goods purchased, Manufacturers who want to receive direct access to target audiences and local businesses who want to use platforms for project promotion and financing.
- Gese is a blockchain that keeps track of every bottle from
the manufacturer into the hands of the buyer. This non-hacked technology now contains information about the world's most copied product. - Gese is a scoring and rating system with the fastest and easiest access to content on the market. One does not need to scan the label: NFC tags embedded in each bottle will provide complete information about the product.
- Gese is a personal assistant with artificial intelligence. This is a powerful data analysis system that selects recommendations for users and effective marketing tools that provide reliable statistical data for alcoholic beverage brands.
Gese solution mechanism
The Gese platform will help shoppers find quality merchandise on store shelves, in pubs and restaurants. The essence of Gese is the idea of instant access to information about the authenticity and taste of the product, which clients will buy here and now. To apply this concept, Gese created a worldwide database of facts and opinions about all alcoholic beverages. Mechanism of solution from Gese;
- Authentication of goods. An NFC label attached to each bottle is used to find information about a specific drink. Now users just put their smartphone on the bottle to get all the information about the item and verify its authenticity. No need to shoot a product label or enter its name using the keyboard - the NFC tag and the Gese app will automatically do all the work necessary to identify the goods.
- Ratings and reviews system. In addition to confirming the authenticity of the product, the buyer receives a full range of reviews left by other system members. It is believed that the dock product experience often affects people's final purchase decisions. As Yandex's research has shown, the availability of product reviews increases the chances of a purchase by 10% - regardless of whether the review is positive or negative.
- Information about alcohol availability and prices. Thanks to geolocation, users can search and compare prices for alcoholic beverages at nearby stores. If the buyer is unsure of which beverage he chooses, he can switch to the default assistant: artificial intelligence will analyze user preferences and recommend the most appropriate beverage from a wide database.
- Social platform with reward payments for activity. Gese is a social platform where users can share their opinions about products, publish posts on their own blogs, and comment on other participants' entries. For any activity in the system, including scanning of NFC tags when selecting drinks, users are rewarded with cryptocurrency.
- Accounting for the interests of all market participants. Gese takes into account not only the needs of users, but also the interests of advertisers, alcohol producers, and local businessmen. Gese is the ideal platform for promoting alcohol products among target audiences. Advertisers can use various tools to promote their products and interact with users of the system: Priority product placement in the recommendations list, Publication and promotion of posts on blogs and Placement of data on the availability and price of alcoholic beverages at local shops, bars and restaurants. In addition, for manufacturers, it is possible to use NFC-tags to verify the authenticity of their products provides significant marketing benefits. Brands that place labels on their bottles automatically gain a competitive edge.
How to join Gese
Users or invetors may join Gese through the ICO period. In the ICO period, this platform launches a Gese token. This token can be purchased at www.gese.com portal, minimum purchase of 0.1 ETH. More information can be found on Gese's official social media channel.
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