With the introduction of digital/online marketing, it has become easier for event organisers to gather a better crowd for their event. The problem with online marketing is that not every event organiser can make full use of it or has minimal knowledge of tools and applications to use to market their event to make it a grand success. What usually happens is that despite marketing the events at ones best potential many people are left unaware of those events happening in the vicinity.
Now what if some said that anyone and everyone who organises an event, or who promotes it and even the ones who attend a particular event will be rewarded for doing so? Don't you think all events would see a great bounce in their engagement levels? Of course they will. And this is exactly the way Kickcity has started this extraordinary idea of rewarding people with KCY tokens for whatever role they play in an event. They have set a decentralized peer-to-peer protocol which enables more efficient, economic and effective marketing of events. It is made sure that the rewards are delivered instantaneously in a transparent and fair manner through smart contracts.
With the introduction of Kickcity app and website in the marketing field, it has been a great opportunity for event marketers to replace those event marketing sites which only have schemes such as to enrich themselves and provide a poor marketing to their events. Unlike all of them, Kickcity accelerates the speed of marketing and let the words reach a greater audience as it pays an unlimited number of people for marketing events. Every user, event and ticket is given a unique ID which gets registered safely in the blockchain.
Kickcity works in simple steps that include,
- Vendors allocating KCY token for reward based marketing.
- After the campaign being launched, users can click on the event which will generate a smart contract for the user.
- The user will then be expected to share the link with his audience, friends or followers on social media and the rewards will be given for each conversion that will include ticket sales or registration.
- The smart contracts mark the secure, unbiased and transparent distribution of reward in an automatic manner.
There are three kind of pool distribution for vendors to achieve maximum results.
The first one is Common Pool Distribution. This allows distribution of tokens to the participants once the event is over or when the tickets are sold out and this is independent of the number of participants.
The second type is the Cumulative pool distribution. With this, the KCY tokens will be rewarded on the basis of percentage result that was reached during the promotion. It will also be independent of the number of participants, which means that if the conversion rate was 70% then 70% of the tokens will be distributed.
Moving on to the third type, it is called Result Based Pool Distribution. In this category the vendor will have the freedom to choose the reward each user will get for every single conversion that he gets through promotion.
The thing that differentiates Kickcity from other event marketing platforms is that the reward system for marketing is not of a pyramid structure but it all works at the same level. That means, every promoter gets an equal reward per conversion they're able to generate. They also have planned that once their platform reaches more than a million followers they'll be embedding Multi-Level-1 in order to prevent spamming. This means that every invitation will have a small cost added to it which will be returned along with the reward if the invitation gets successful. If not, that amount will be added to the common event pool. Along with that they also have an artificial intelligence that shows the users personalized event feed according to their interests.
With an idea of change and more profitable marketing Kickcity can be looked up by event managers and markets as a big boon in the industry. It will surely reduce the importance of centralized event marketing platforms and reduce the cost of marketing along with increasing the engagement of people with the events. It might take some time, but it will surely get to the list of top event marketing platforms.
Website: https://ico.kickcity.io/
Whitepaper: https://whitepaper.kickcity.io/en.pdf
Blog by ollivander7
BTT Profile: https://bitcointalk.org/index.php?action=profile;u=1069616