Snov.io is the lead generation platform created for sales teams, marketers and HRs. Its main features are collecting contact information and additional value-adding lead information from website, Linkedin, and providing access to its own database of more than 350,000 leads. More than that, Snovio makes it possible for all users to easily verify collected emails and keep leads with valid emails only.
Website and Social Network extraction tools are really interesting, but this time let’s discuss how Snov.io got first 350,000 leads to their database and how they change plans to get 10M leads in less than a year from now. To get the core of leads for the database, Snovio acted pretty ordinary for lead generation companies. Basically they followed 3 steps most lead vendor companies do:
- They bought trusted databases.
Yes, that’s pretty expensive, but this is a must for corporate and enterprise-level sales. To provide bigger guys with leads, you need to have a solid database of companies with all the contact information and additional valuable info. This type of databases is a magnet for B2B clients, so Snovio killed two birds with one stone — got new leads for their database, and acquired new corporate clients who came for the juicy piece of lead-pie. - They sourced leads from Social Networks.
If you trust in your product you should use it yourself, that’s what Snov.io did — they used their social network sourcing tool, to collect leads from Linkedin and fill their database with more individual leads. That was a smart move and a smart search, so they paid close attention towards what leads they extract and how valuable they are. By this move Snov.io also acquired many HRs as their users, because HRs are the ones who probably need contacts of Linkedin users the most! - They worked closely with private contributors.
Snov.io team is recognized in email marketing and lead generation niche, so they have many friends among marketers, sales, startups. This allowed Snov.io to benefit from highly-valuable databases all these people had. The databases they got this way was one of the most high quality ones!
The third method Snov.io used to fill their primary database, made them think that is probably the most effective and smart method of increasing the lead volume and lead quality in their database. The reasons for that are the following — contributors not only provide the platform with new leads, but also update the old leads and keep the whole database updated.
And here comes the solution — Snov.io is going to massively grow to 10M leads in their database, by working with contributors! Lead extraction with the help of contributors is called crowdsourcing — the process when users collect leads independently and then forward them to Snov.io. That’s a simple explanation, the system will work smarter, and now I’ll tell you how exactly.
Contributors will have to install the Snov.io plugin and visit websites. Plugin will automatically search for emails and other contacts of leads on the websites visited, and will transfer leads to Snov.io platform. If you compare this with mining you can see how close these two processes are. And you are so right, because Snov.io is going to reward contributors with SNOV tokens!
The SNOV token is a coin issued by Snov.io during the token sale that starts on October 3rd, 2017. Contributors will be rewarded not only for leads they source, but also for updating existing leads with valuable information (for example someone collected an email address, and another contributor added a name and a phone number to the same lead). Contributors will be rewarded with SNOV tokens when someone buys the lead they collected or updated. The will be paid up to 70% of the lead price in SNOV tokens.
Now when we are clear how Snov.io’s tokens can be earned, let’s proceed to how they can be spent. There are two ways of how contributors, users or just token holders can spend them:
Trade them just like other cryptocurrencies. That’s a good option for investors and bounty-hunters. First you mine/buy, then you sell!
Exchange for actual leads. Yes, it will be possible to exchange tokens for leads on Snov.io platform. That’s extremely useful for sales teams, marketers, and HRs — they will be able to invest in SNOV tokens at the lowest price during the token sale and then get more leads when the price grows. Or just extract leads for themselves, use them for their needs, transfer them to Snov.io platform, and then buy more leads for the tokens earned.
Main Token Sale facts you shouldn’t miss:
Snov.io’s token sale starts on October 3rd, 2017.
2,5 billion of SNOV tokens will be emitted
Crowdsale’s low cap is $5M and high cap is $15M
Starta Capital is the escrow agent at this token sale, guaranteeing investors’ security
1% of all SNOV tokens can be earned through a Bounty program
Snovio’s token sale is interesting and important for the cryptocurrency niche and for the whole business market because of one thing — Snov.io is going to become the first decentralized lead generation platform ever. Follow us and learn more about lead generation and Snov.io in the next articles!