ARROUND PROJECT

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WHAT IS ARROUND?

ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

The Problems

The public is hungry for AR content

The public expects and demands ever more engaging augmented reality content.

AR developers have little opportunity to reach the consumer market

Demand for mobile advertising is growing, but the public is tired of traditional approaches.

The mobile marketing channel is saturated

A growing army of AR developers need a marketplace for their products & services.

The Solution

ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.

The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.

ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.

How It Works?

Arround is a setup that will open a standard interactive and advertisement system that will pave way for experts in their various domain to display their potentials in many areas. The experts include users, app creators, advertisers, and, other agencies.

Every user will be given the access to have a personal account dashboard in order for them to display their products through the use of the augmented reality. This will definitely bring about multiple streams of sales from around the world.

The Advantages

This venture has several advantages that it can provide to its users. These advantages are available for different categories of users.

Users

The participants of this great venture can utilize this platform as a means by which they can communicate and interact among themselves in augmented reality. Furthermore, the addition of the blockchain operations on the venture is made in order to generated sales for services and advertising through a digitalized business model.

Advertisers

The advertisers will be given the opportunity to leverage on the amiable operations of the augmented reality in order to pass a solid Information of their products and services to the customers and thereby generating tangible sales for their various products. They will also be enabled to utilize the digitalized technology in the mobile advertising channel where they can advertise their products/services without any need of third parties.

Developers

The upcoming developers can benefit from this venture through the partnership they have built. This is because due to the growth of the augmented reality it will be a good collaboration to join efforts with other developers to build new advertising channels with unique features.

Bonuses and rewards will be given to the participants of this platform and there will also be a communicational system for users to search for friends on a territorial basis.

Token Sale and ICO Details

The ARR Token, created on the Ethereum block, is the only internal payment currency. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.

Token Details

Token: ARR (ERC20)

Total amount: 3,000,000,000 ARR

Pre-Sale: 02/27/2018 - 01/01/2018

Private Sale: 01/05/2018 - 15/09/2018

Main Sale: 15/09/2018 - 11/15/2018

Price: 1 ARR = $ 0.035

SoftCap: $ 5,000,000

HardCap: $ 30,000,000

Token Distribution

48.3%: sales (pre-sale and sale of tokens)

8.2%: bonus tokens for sale and sale of tokens

22%: Community Development Fund - CDF (including consultants, partners, etc.)

10%: Network Development Fund - Fund for the support of owners of major nodes (NDF)

10%: Team

1.5%: Bounty

RoadMap

2016

Initial idea to create a communication platform based on augmented realityOptimization of the project’s business conceptPresentation of idea and feedback

2017

Technical specification of the project

First major partner, 36.6 which runs the biggest pharmacy network in RussiaInvestment into the development of MVP

2018

Release mobile app for iOS and Android

Launch first campaigns with partners, 36.6 and the Atrium shopping mallRelease of the alpha version, seed the platform with content and open the doors to targeted users

2019

Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens

Launch advertising campaigns with large pharmacy chains across Europe

Engage advertising agencies on the platform

Develop self-service module for ad agencies to build their own AR content2020

The first auction in the secondary market for the sale of advertising space inside the platform

Launch of SDK, attracting third-party developers to the platform

Expansion to new markets: China, Japan, Korea, Europe

Launch of a pilot project with a partner in the US

For more information, please visit:

Website : https://arround.io/

Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf