Kind Ads - A Decentralised Advertising Platform
When I was a small kid in the 70's, cutting out the adverts while making a mix tape from the radio was state of the art technology and there was only one commercial channel on TV. Newspaper adverts and billboards were big business and computer games were at the very exciting TV tennis console stage. Naturally we were fascinated by Space Invaders and PacMan but it was to be a while until the internet got going. Suffice to say Advertising was still in analogue mode, pretty wide spectrum and only available in certain places at certain times.
Fast Forward 20 Years
It's now 1996 and I'm studying for my Post Grad in Multimedia Technology at the University of Liverpool. Mostly art and design graduates, we are all learning about HTML & Flash and Banner Ads are about to become the most amazing invention (and moneyspinner) the burgeoning internet has seen. Ad Banners became so sophisticated, I remember a friend of mine saying that a client had $150,000 budget for a single banner and they were organising a pop video style shoot for it ?? Fast forward a bit later on and the same friend asked our company shroomstudio to produce a banner ad for their client, a Banner Ad for Kelloggs which they liked so much, that they printed 1,000,000 packets with it. see below
Ads became a Nightmare
Ad blockers became my saviour. Browsers like Firefox, with their default do not track setting became a lifeline while drowning in a sea of inapppropriate, spam advertising, which honestly felt like the equivalent of cluster bombing. I'm not sure the client is ever getting true value for money. If you even so much as look at a garden shed, Facebook will immediately start haunting you with adverts for all manner of garden sheds, patios, ponds and fencing to the point of exasperation ! If you are a major advertiser you may have some clout with the agency who buys your ad space, but for the majority, SME's and companies who may not be au fait with the advances of modern internet technology, they are likely to have no other option than to join an ad network where a middleman makes fat fees, the client has little or no control over what is advertised and they may even expose their visitors to malware, tracking cookies and other phishing devices. Devastating to the business and incredibly annoying to the user. All business relationships are based on mutual trust and therein lies a challenge.
There has to be a better Way ?
There is. Of course, Kind Ads which does what it says on the tin. "An advertising platform that serves user-friendly ads without taking any middleman fees." Like all BlockChain applications, it has immediate and tangible benefits for everyone involved. It's laser point accurate, ethically based, (not annoyingly inapppropriate) effective, transparent, accountable and cuts out the fat middleman who may or may not be selling you good space or airtime as an advertiser, leading to a poor experience for the end user who may be receiving ads with little or no relevance to them at all and poor trust for the publisher who is not in control of their own content. I can't imagine a TV channel allowing such carte blanche approach to advertising between the breaks in their hit comedy / drama series. Why should it be so with the internet ? As an internet user you can choose how much advertising you'll be exposed to and if you'll allow 3rd party marketing to be directed at you. It's a tokenised system so you'll be rewarded for your participation. It's an ERC-20 Ethereum token so easy to use, easy to store and simple to exchange. The tokenised system uses a carefully designed flow with a rewards pool, similar to steemit. As you can see from the diagram below the flow of tokens is balanced between publishers, users and advertisers, with users opting in or out of ad delivery (and rewards).
It's a nightmare for everyone, publishers, advertisers and internet users and Kind Ads aims to make the internet a nice place again. Another score for the Blockchain revolution. Being Blockchain, the stats are watertight, conversions are actually accurate (provable) and paid for fairly. It's not just about improving an existing problem. It's about making internet advertising relevant, effective and accountable. It's also about making campaign budgets really good value for money, turning actual eyes and clicks into revenue and sales. That could be argued that it's the last thing we need in a world of endless consumption, but I beg to differ. We all need stuff, just the right kind for our own needs and we love good advertising as content when it's well thought out and clever. Kind Ads has the potential to make advertising once again a noble profession where people become educated about products and services which they may be able to make very good use of, if it's relevant to them, served up in appropriate locations.
Corporations spend BILLIONS
on advertising their products each year and as the internet has opened up ever more intimate and private spaces, the adverts have poured in, often badly filtered like a plague of locusts, come to strip your mind and potentially your pockets clean. On the flip side, when I'm looking for a new, decent priced DSLR camera, looking online as many people do, can I find anything but paid for and sponsored ads on google, which are generally not the best selection or the deal I'm looking for ? What if I could ask for the right ads. Well now you can !
How does Kind Ads Work ?
Leveraging new technology and cutting edge techniques Kind Ads aims to make the internet a nice experience again. Push notifications and email campaigns make for a far smoother, appropriate and targeted advertising strategy. Publishers are back in control of their billboards. so by removing the ad network you control what advertising is hosted on your website. You can't underestimate the power, potential and effect of putting the publisher back in control of ad content... and instant payment for publishers is another great innovation made possible by the gentle reverberations of the BlockChain Revolution. No more (up to) 90 day payment terms, means your money in your account earning you interest, not the middleman ! Kind Ads takes care of integrations while you focus on building your campaign.
The Executive Team
The Executive Team led by CEO & Co founder, Saulo Medeiros COO & Co founder, Rafael Mayrink & CTO, Jaime Sánchez is a heavy weight, serial entrepreneur team with a wealth of experience required to bring a project of this scope and ambition to fruition. Saulo and Rafael are also co-founders of NPBR International LTDA, an agency which already help clients spend over $100m per year on digital marketing campaigns. They are supported by a diverse team of evangelist advisors bringing huge experience both in start up growth, blockchain and the marketing sector.
Find Out More
this article is not an endorsement of KindAds. I always recommend that people conduct their own research and due diligence before making any investments and not rely solely on the advice of others. Remember investments can go up as well as down.
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