This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.We present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.Advertisers can automatically purchase ad slots using the Ubex system Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties.
The Ubex Platform
The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core.
Advertisers: Problem & Solution
Advertisers lose money on every attracted buyer because of the traditional approach to advertising purchases. In most cases, advertisers are forced to incur excessively high costs to attract buyers for three reasons:
- High Commissions
- Click Fraud
- Inefficient Targeting
The Ubex Wallet
The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token is based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account.
UBEX Tokens
UBEX Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. UBEX Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract
Token Info Investment Info
- Token: UBEX
- Platform: Ethereum
- Accepting: BTC, ETH, LTC, NEO, BCH, DASH
- Type: ERC20
- Distributed in ICO: 72%
- Soft Cap: 4,000 ETH
- Hard Cap: 24,000 ETH
- Price in ICO: 1 UBEX = 0.00001 ETH
- Total Supply: 4,000,000,000 UBEX
- Bounty: Available
- Minimum Investment: 0.01 ETH
- Know Your Customer (KYC): YES
- Unsold Tokens: Will Be Burned
- Whitelist: NO
Ubex token distribution
- Distributed to Community: 72.00% (2,880,000,000 UBEX)
- Team & Advisors (1 Year Lock-Up): 15.00% (600,000,000 UBEX)
- Reserve: 10.00% (400,000,000 UBEX)
- Bounty (1 Month Lock-Up): 3.00% (120,000,000 UBEX)
Roadmap
Q4 2016 Creation of an advertising platform for promoting Payday Loans.
Q1 2017 Development of integration tools to link marketing campaigns with publishers, websites.
Q3 2017 Introduction of an API interface for use by publishers to register advertising space.
Q4 2017 Addition of new types of advertising tools and customization of widgets.
Q1 2018 Introduction of advertiser auctions.
Apr 2018 Development of the exchange smart contract prototype for the storage of basic information.
May 2018 The launch of the desktop and mobile Alpha versions of the Advertiser application.
Aug 2018 The launch of the desktop and mobile Alpha versions of the Publisher application.
Oct 2018 Development of the system’s neural core prototype.
Nov 2018 Introduction of smart contracts capable of storing neural network in the blockchain.
Dec 2018 Introduction of an API prototype for sharing training data in exchange for rewards.
Jan 2019 Launching of the Beta versions of Advertiser and Publisher applications.
Mar 2019 Releasing of the initial versions of applications and smart contracts.
Useful Links :
ubex web : https://www.ubex.com/
Ann Thread : https://bitcointalk.org/index.php?topic=3393291.0
Twitter : https://twitter.com/ubex_ai/
Facebook : https://www.facebook.com/UbexAl/
Telegram : https://t.me/UbexAI
My bitcoitalk Profile Link : https://bitcointalk.org/index.php?action=profile;u=1496201