Executive Summary
Project Description
There are about 91 million physical stores in the world, and every year, as many as 2.6 trillion walk-in customers visit these stores. Nucleus wants to use an IoT-based identification system to create a data network for the retail world. Each visitor to these retail stores will have a unique ID and sensor, and using the data gathered from these sensors, retail stores will have access to customer behaviour data. They would know each customers’ favourite brand, what percentage of their walk-ins return, and which products are the most preferred in each department. With this data, retailers can better analyse customer behaviour and act accordingly. Presently, retailers do not have access to this kind of data.
A device-matching platform will synchronize data gathered from the various devices, and the data will be analysed using deep learning. With Nucleus, retailers can utilise dynamic pricing mechanisms and optimise their stores.
Furthermore, the IoT sensors can also act as a security system and spot intruders; this may be used real-time and it can also act as evidence in the future. The sensors work with smartphones, no app is required, and the data provided is anonymous; user identities and data gathered will be secured on the blockchain. Nucleus is combined with a loyalty program and customers earn nCash whenever they enter a Nucleus powered store, thereby making money in exchange for their shopping data.
In the future, Nucleus’ system can be applied to other aspects e.g. in homes, cars etc. Apart from rewarding customers, nCash will also be used to regulate safe data transfer between sensors and trusted parties; and as a payment vehicle for the loyalty system. Ten Nucleus sensors are already active in retail stores, and 50,000 unique identifications have been recorded. There have been over 2,000 successful authorizations, over 2,000 recommendations, 2,000+ offers sent, and over 1,800 offers availed.
Hard Cap and Valuation
There will be 10 billion nCash in total. Nucleus Vision plans to raise $40m for 40% of the token total. How the remaining 60% will be distributed is not yet known.
Important Dates
The whitelisting period for Nucleus has already ended, same with their pre-sale. The date for the crowdsale will be announced within the first 3 months of 2018, and their KYC process is expected to start early-2018. The tokens will be released 2 weeks after the crowdsale has ended.
Marketing Power
As at the time this post was published, Nucleus had one of the biggest Telegram channel among all ICOs with over 37,000 members subscribed. And they have 700 members in dedicated Korean Telegram channel. They also have over 16,000 followers on Twitter, 1,700+ Reddit readers, over 2,500 Facebook subscribers and 1000 followers on Medium. In addition to these, Nucleus has the backing of influential investors like Tim Draper.
Prominent Advisors
Ian Balina
- Cryptocurrency investor and influencer.
- Advisor to various blockchain projects.
David Wachsman
- Founder and CEO of Wachsman PR.
Yiseul Cho
- Blockchain specialist at HSBC.
- Former Partner at Blockchain Partners Korea.
- Advisor to ICON, Waves and Medibloc.
Prabhakar Reddy
- Advisor to various blockchain projects.
Howey’s Test
According to Howey’s Test conducted by Research Center analysts, it is unlikely that nCash will be considered a security.
Team Members’ Areas of Expertise
Business experts
Abhishek Pitti, CEO and Founder
- Co-Founder, and Director of Lorvensoft Tech for over 3 years.
Andrey Gubar, Blockchain Specialization
- Co-Founder, and CEO of Tecsvit Development for 11 years.
Sanjay Bisen, Director, Sensor Development
- Co-Founder and Business Owner of Wavenet Solutions.
- Co-Founder of Digital TeleSoftware.
Bryan Lemster, Lead Blockchain Developer
- President at Halcyon Innovation (mobile application development services) for over 12 years.
Target market experts
Amit Pandey, RF Planning and Testing Engineer
- Telecom Engineer at TNS India for over 4 years.
Martin Dudley, Retail Partnerships
- VP of Customer Engagement at Agralogics for nearly 2 years.
- VP Sales at Knockopp for over a year.
- VP of Retail Sales at Boom Financial for nearly 2 years.
- Director of Merchant Sales at Oportun for over 5 years.
Sachin Jangid, Sensor Developer
- Experienced from his work at Wavenet Solutions (see more below).
Sanjeev Kumar, 3G/4G Tester
- 3G/4G Tester at Wavenet Solutions
Sanjay Bisen, Director, Sensor Development
- Experienced from his time at Wavenet Solutions (more above).
- AVP — Engineer at Vihaan Networks.
- Director — Technology at Aricent for nearly 8 years
- Project Leader at Ascom for nearly 3 years.
Sushmita Sinha, Head, Sensor Development
- RAN Engineer at GTL Limited for 2 years.
- BSS Engineer at Airtel for a year.
Nishtha Rohatgi, Director, Telecom Partnerships
- New Product Development for over 2 years at Idea Cellular. Before that, Product Manager — VAS for over 3 years.
- Senior Business Development at LiveWire Telecom for 4 years.
Marketing experts
Martin Dudley, Retail Partnerships.
- Director of Sales and Marketing Levi Strauss for over 16 years.
- Another 4 years at Levi Strauss in non-described role, and as a “marketing expert”.
Legal experts
Unclear at the moment.
Software engineering experts
Sachin Jangid, Sensor Developer
- Software Developer at Wavenet Solutions for a year.
Satyanarayana Barla, Web Developer
- Web Developer at BellBoi Technologies for over a year.
Kiran Kumar, Web Developer
- System Engineer at BellBoi Technologies for a year.
Andrey Gubar, Blockchain Specialization
- Self-employed at Tecsvit Development for 11 years.
Eugene Panasenko, Blockchain Specialization
- Senior Developer at Tecsvit for over 8 years.
Anusha Agarwal, Blockchain Developer
- Software Developer at Lorvensoft Tech for over a year.
Swetha Pershad, Blockchain Developer
- Software Developer at Hyderabad for 3 years.
- Software Developer at Zestwings Informatics for 2 years.
Blockchain development experts
Aditya Kadmawala, Blockchain Developer
- Blockchain Lead at Yun Solutions for 5 months (ongoing).
- Blockchain Consultant and Developer at EasyPay for 3 months.
Token sale structure
There are no team members with noteworthy token sale structure experience.
Token economics
There are no team members with notable token economics experience. However, most of their advisors have worked on blockchain projects in the past, and they are definitely experienced in token economics.
Disclaimers:
- Nothing written in this article is a legal or an investment advice.
- Information is provided on a best-effort basis and is subject to change without prior notice. Be sure to verify everything you read with a project team.
The analysis was produced by Research Center team members: Robin Davids, Mark Jedd, Eugene Tartakovsky.
We are constantly working on improving our work and we welcome all constructive feedback. Let us know what you think.
Follow us and subscribe to receive regular reports!