What is the real value of your precious data?
Have you ever thought of it?
The world’s most valuable resource is no longer oil, but data. World is serious about the judicious use of this resource and steps are being taken to save it. But our most important resource is not given that importance which it deserves.
NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable listed firms in the world. Their profits are surging: they collectively racked up over $25bn in net profit in the first quarter of 2017. Amazon captures half of all dollars spent online in America. Google and Facebook accounted for almost all the revenue growth in digital advertising in America last year.
Such dominance has prompted calls for the tech giants to be broken up, as Standard Oil was in the early 20th century. This newspaper has argued against such drastic action in the past. Size alone is not a crime. The giants’ success has benefited consumers. Few want to live without Google’s search engine, Amazon’s one-day delivery or Facebook’s newsfeed. Nor do these firms raise the alarm when standard antitrust tests are applied. Far from gouging consumers, many of their services are free (users pay, in effect, by handing over yet more data). Take account of offline rivals, and their market shares look less worrying. And the emergence of upstarts like Snapchat suggests that new entrants can still make waves.
But there is cause for concern. Internet companies’ control of data gives them enormous power. Old ways of thinking about competition, devised in the era of oil, look outdated in what has come to be called the “data economy” A new approach is needed.
Not going so far before a few years when I was in my teenage I used to chat with my friends through different social networking websites like Facebook, Instagram, Twitter etc. Sometimes I wonder why these websites provide us free services, as we need to pay one rupee if we send a text message to our friend offline. I wasn't aware of it, that it was at a cost.
From the month of January 2018, the day I started using blockchain based social networking platform steemit, i came to realise the cost — our data
We search for an item on Facebook number of times just to log in the same day do discover number of advertisements relating to those items we searched by the side of our timeline.
During the process we see some advertisements suddenly were we just fall in love with the advertised product and think of buying the same and in many of the cases we buy those products. In this way the social networks draw data from you which include your location your likes, your dislikes your desire and so on and sell this data to larger companies. These companies earn millions of dollars from your data and we are not even intimated.
Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)
Advertising revenue of social networks worldwide 2014-2017 This statistic provides data on the global advertising revenue of social networks in 2014 as well as a forecast thereof until 2017. The source estimated that in 2017, the revenue would amount to 41 billion U.S. dollars, up from 17.85 billion in 2014. A different source estimated that mobile social ad spend would amount to 23.39 billion U.S. dollars worldwide in 2017, where desktop social to 8.63 billion. According to a 2016 estimate, Facebook and Twitter together hold nearly three quarter of the social media ad market.
Don’t you think you should be given the authority to choose which data to share on social networks and to whom we should share it with a right to earn from the shared data?
this is what i think we deserve. I have waited for a solution to this problem.
We have a solution, we have SPHERE
Sphere is a blockchain based social networking platform which is here to solve the above mentioned problems. It gives the power of data protection and monetization back to the users. It is a decentralized social networking platform based on blockchain technology and aims to provide us control over the data we share and earn from the shared data. We all know that we share our data on social networking platforms like Facebook, Twitter, Instagram etc and these companies make use of our data for free, unlike the regular social networking system where our data is sold out to companies by the companies we don't woven know, without any compensation for the users!
DRAWBACKS OF REGULAR SOCIAL NETWORKS
People of all the age groups whether it may be kids, teenagers, young guys, oldies whosoever it may be use some kind of social networking platform every day and the users serve these social networking platforms with streams and streams of data. In return what is done to this data by these social networking companies?
Well they sell them! and we are not entitled with a single penny.
Isn't it so bad? Original owner remain unbenifited here.
Being the propriety owners, we deserve to have some privacy of our data and a share from the riches they get! sphere has come up with an innovation that ensures security of our data and privacy and we will be ensured with a good amount of money as a compensation of your shared data.
Moreover sphere has its inbuilt marketplace and
businesses will no longer have to pay heavy fees for the wrong target of users. Here the users will be able to share data directly to companies with whom they share direct interests, this is to ensure that companies reach exactly the right targets.
Moreover, sphere has its app out in the market and can be downloaded from Google play store and Apple store. Click below links to download app for Android and IOS mobile phones.
Android mobile app
Watch the tutorial below to know how to use the app.
SAT INFORMATION
Sphere has its own cryptocurrency named the social activity tokens simply SATs to facilitate transactions within the sphere social network.
ICO DETAILS
Presently sphere is currently in its ICO stage which started on 9th of February 2018 and is going to end on 12th of April 2018. Two rounds have already been completed and there are a few days left in 3rd round of the ICO. You can be the part of this amazing campaign by joining the token sale. To know more visit this link
For those people who can't afford to buy the tokens from the above link, sphere has solution for those people also. If you want to be the part of campaign do visit following links to know more.
You can also earn tokens from the referral program where you will be given 20 SATs for each referral. To join sphere from my referral link please click here
To get full details on sphere do read Sphere white paper
Disclaimer
I am not a financial advisor or an expert on financial matters and i am not telling you where to invest your money, it's just my personal opinion and what I think