Customer loyalty programs are actively used today in marketing strategies of various companies. They are called to increase the competitiveness of brands and provide them with regular customers. However, not all programs of this kind work efficiently, so with their help it is not always possible to attract and retain clients. The reasons for the failure are somehow connected with the choice of the unsuccessful strategy of the program itself. So, many customers do not want to spend their time on participating in the program and do not use accumulated points in any way, and communication within the program itself is called ineffective.
SailPlay is a service that helps to increase customer loyalty. Among his clients there are such famous companies as Volkswagen and Sephora. The authors of the project developed a new business solution, the SLP platform, which will allow companies to create their own customer loyalty program, including the development of advertising campaigns, as well as receive statistical reports and analytics on the events carried out. In turn, customers of companies will be able to save money and exchange bonuses, as well as take part in various promotions.
Description and key features of the platform
Service SLP will unite the companies and their clients within the limits of loyalty programs on one platform. The authors of the project see their main goal in attracting as many successful companies as possible to develop loyalty programs on the SLP platform, as well as in improving the quality of customer service in such programs. The platform will provide all the necessary tools for the development of loyalty programs, such as mobile applications, own loyalty tokens, tags, gifts, as well as promotions and affiliate programs.
The main principles on which the system works are: high transaction speed, compliance with local legislation, low commissions and simple implementation. The program will be available on both mobile devices and PC versions.
Within the framework of the platform, there are two purses: one purse is created for SLP tokens, the second wallet works with each company's own tokens of loyalty. Both purses use a system of smart contracts for making payments. Tokens of loyalty can be exchanged for SLP tokens. Also, the system provides the ability to connect custom tags. So, companies will be able to fix certain tags for a user or a group of users, for example, after every fifth purchase, etc. This function will be available only to representatives of organizations.
Income from commission fees
SLP will charge a commission from the companies participating in the platform for providing and conducting the following services:
- Release of own loyalty tokens within each program;
- change of loyalty tokens to SLP platform tokens;
- Creation, processing and implementation of smart contracts.
ICO
* Payment methods BTC, ETH, LTC, DASH, USD (bank transfer)
* Token exchange rate 1 USD = 100 SLP tokens
* Total token supply (max) 4,000,000,000
* Min purchase 0.1 ETH
TOKEN LAYER
The token layer consists of the SLP Token, the unified loyalty medium of exchange, and business-issued bonus points / loyalty tokens (“Loyalty Tokens”) that are specific to the loyalty operations of a particular Partner.
CRM LAYER
The CRM Layer contains User Metadata and is responsible for the secure operations of the CRM Data flow and customer-data related loyalty benefits.
Advisors
TEAM
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