As Screenist aims to be the pioneer of e-market advertising revolution, it’s definitely worth taking a closer look at the trends shaping consumer attitude and to see what brings in plenty of money in terms of advertising on the e-market.
In 2019, dynamic, unique animations — inspired by video games in the first place — are in the forefront. Just think about Etsy with its expressive animated e-mails and iconography, reflecting the idea behind the brand in a perfect way. Of course it’s important not to overdo it, as unique photos are videos also add up to the picture. Overused, low-quality stock photos make your product look cheap, users prefer to see the item on a model in a 360 degree-angle, in great resolution. With Screenist, users get to see each product in a high-resolution movie and even have fun in the meanwhile.
Beforehand, the cornerstone of e-commerce used to be the desktop, and mobile applications were customized for it. In the past few years this tendency seem to have changed, most companies these days set up the mobile application first and put less focus on other platforms. According to New York-based market research company Mordor Intelligence, the global m-commerce market is facing a staggering 24.41 percent growth, and according to a survey by Statista, e-commerce sales worldwide amounted to 2.3 trillion US dollars in 2017, and e-retail revenues are expected to grow to 4.88 trillion US dollars by 2021. Screenist is an application riding the wave of modern mobile users striving to make shopping easier than ever.Pinterest and Instagram are getting more and more popular, and these two highly visual platforms get users to engage with the product without them even realizing it. High-quality product photos and -videos and creative applications address a wide number of social media users, and they are striving the obtain what they get to see on the screen — does this sound familiar to you? Sure, it’s also the concept behind Screenist: it links shopping facilities to the item on screen. “Modern users are not only reluctant to leave their appartment to get shopping done, but they don’t even want to close and app and open a new one” — Mark Kelso, director of Belfast-based web and marketing agency Glaze Digital points out.
With Screenist, you don’t even need to close an app and open a new one to make a purchase, so shopping on your mobile phone is more convenient now than ever.
Multichannel-marketing used to be huge: companies were striving to address potential customers on as many platforms as possible. Omnichannel marketing, on the other hand, is about viewing customer attitude as one single process, running on multiple channels at the same time. Costumers are looking for solutions linking online stores to the physical one, as the physical store turns visitors into new customers, the conversion rate in a shop is 10 to 20 times higher than on the web. There is no need to close physical stores, we just need to link them to the proper online digitalsolutions. With the help of Screenist, everyone has the chance to turn even the newest Hollywood-blockbuster into their own shopping-window, and you don’t even need dollar millions for that.
Cryptocurrencies are more important for commercial platforms than ever. All giants like Microsoft, Etsy, Shopify and Stripe are focusing on the area, you can pay in Bitcoin, too. Crypto-money has a wide range of advantages in retail: it’s perfect for microtransactions, safer than any currency in the world and there is practically zero chance for fraud. The usage of cryptocurrency is enabled by blockchain solutions, so the retail giants have long been experimenting with these payment solutions. Alibaba is using blockchain to track the origin of food products and reduce the number of counterfeit products being sold, whereas Amazon keeps registering cryptocurrency web domains. Screenist is blockchain-based, too: each product is linked to the webshop offering the highest bid, and bids are perfectly transparent and easy to check, thus guaranteeing fair play on the market.
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Originally published at https://screenist.io on January 11, 2019.