There are businesses in which the only effective way to attract customers is walking. These businesses include a variety of boutiques in shopping centers, street shops along the city roads, and other retail trade. People literally just walk past the Windows, notice their favorite thing and buy. For such types of business, various tools for increasing loyalty are particularly relevant. Today in our review of the Mozo ICO project, which with the help of Blockchain and ideas to improve the efficiency of loyalty programs can increase global sales in retail by 20%.

Problem

Loyalty programs are not as effective as they can be. The vast majority of points and coupons just accumulate and never apply. According to statistics from Bond Loyalty's Report, in 2017 us consumers did not use their discounts on loyalty programs worth about $100 billion. The reason?

First of all, there are too many programs, each brand usually has its own. Wallet stuffed with cards and coupons – quite a common picture. However, there are several solutions that combine loyalty programs of several brands. But, as a rule, the number of these brands is very limited.

Also a problem is that the consumer cannot know exactly how many points and discounts he / she has and what can be bought with them.

And of course, the very organization of loyalty systems is quite expensive. Only relatively large brands can afford it. Small companies are limited in this opportunity.

These problems significantly limit the industry of loyal companies. What does Mozo offer?

Decision

Mozo is a Blockchain platform for creating new generation loyalty programs based on a unique Token of Discovery model. With its help, retail stores will be able to increase foot traffic and conversion of visitors into purchases. Mozo operates worldwide and is the largest loyalty network, claiming more than 50% of this market.

The infrastructure of the MOZO platform consists of:

Token MOZO. It is a Central element of the infrastructure. It participates in all transactions within the system and provides its unique properties.

The mobile app Retailer. It has a unique and very nice feature for sellers. With it, sellers can reward consumers for their action by directing their behavior. I went to the store, asked about the product, bought in the first five minutes – for all these actions can be rewarded, motivating to move further through the sales cycle. The seller can both gift tokens and promise a discount in case of purchase.

Also in the ecosystem MOZO provides SDK, software environment for the development of new functions and applications. With its help, developers from all over the world will be able to participate in the development of the global loyalty system MOZO. Also you can use it to develop hardware products to solutions from the realm of the Internet of things.

Another feature of MOZO is the system "O2O". It is a kind of marketplace of awards. In it, consumers can buy the missing tokens for a particular loyalty campaign. For sellers, this is an additional mechanism for involving consumers. Tokens MOZO, obtained from loyalty programs can withdraw in real money. A nice feature is that you can spend the MOZO tokens in the online stores of the network!

Mozo has already signed agreements with 38,000 retail stores around the world. All of them will participate at startup. It is expected that MOZO will change the retail market and loyalty systems, increasing sales of partners by an average of 20%.

Project team

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ICO

The project team Mozo aims to raise 88 million US dollars, for 2 separate tranches.

The distribution of tokens is as follows:

Summary

Mozo is a useful project that needs a specific consumer-retailers. It has a significant share of implementation and shows excellent results in partnerships. Today, the project has already attracted Soft cap and most of the Hard cap of the first round. We will follow the development of the project.