Group announced "De Beers "that the largest company Retailing of diamond jewelry in the world Has joined the Blockchain Traker Diamond Supply Platform, according to a May 24 press release. Sigent Gulers joined the project aimed at achieving transparency in the industry, as well as enhancing consumer confidence.
It will join She sang To the Traker platform in its trial version Which, according to the press release, will allow the platform to complete a "digital link" from diamond production to the retail site. Both sides ensure that the platform meets the needs of manufacturers and retailers, initially focusing on diamond tracking.
Traker also creates a digital certificate for each diamond stone Which will be recorded on the platform and contain the basic features and transactions. This is said to allow consumers to verify that the diamonds they buy are natural and free of conflict. Bruce Cleaver, CEO of De Beers Group, commented on the partnership:
" Traker focuses on bringing the benefits of Blockchain technology to the full value chain of diamonds - while providing consumers with confidence, trade efficiency and cost reduction, and industry lenders with greater visibility. "
The company is headquartered in Ohio and operates in the markets of Canada, America and Britain, ranking first among diamond traders. In 2017 it made more than $ 3.8 billion in diamond jewelry sales. According to its annual report for 2018, Siegent Jewelers has a market share of 7 percent of the jewelry market in the United States.