MOZO: INTEGRATING BLOCKCHAIN WITH MARKETING.

Businesses are no longer what they used to be, it has really improved for the better, especially in this era of highly improved technological advancement such as the internet and blockchain.
In today's marketing sector, for merchants to make their business grow by having extra foot traffic in their stores, they applied a technique known as the "LOYALTY PROGRAM".

Loyalty Program is a type of marketing strategy that merchants use in order to encourage both old and new customers to keep purchasing from their stores or to keep using their services. The Loyalty Program comes with a Loyalty card or a reward card which is generally used in marketing but specifically used in retailing.

        LOYALTY CARDS

The loyalty card physically looks like a credit or debit card and it identifies the holder as a partaker in the loyalty program. The main purpose of this card is that it gives it's holders a ration of points which gives the consumer the right to a discount, an immediate purchase or more points for future purchases. Furthermore, the loyalty card is one card to a store, a consumer with a card can only use it in that particular store they got it from, Card A can only be used in store A and never in store B.

PROBLEMS ASSOCIATED WITH LOYALTY PROGRAMS & CARDS.

These loyalty programs are often under-valued, because a large volume of the points (loyalty cards) are piled up and never used.
In our present day world, a consumer cannot have a single merchant from whom they purchase all their goods from and because of this, loyalty cards tend to get too much in the hands of a single customer due to collection of these cards from too many merchant they deal with, along the line, these pile of cards becomes a burden on the bearer and it's finally thrown away.
The lack of cooperation and integration between merchants, since every merchant that gives out a Loyalty card to it's customer have its own policy, terms and conditions that means that a Loyalty card from merchant A can only be used in merchant's A stores, this lack of cooperation among merchants is really what causes consumers to have a pile of reward cards.
Most times these loyalty cards expires without the knowledge of the consumer because there is no way they can be able to check expiry date of their reward cards nor remaining points.
These loyalty points cannot be exchanged for cash (fiat money).

The above mentioned problems is what it causing reduction in foot traffic to online stores and malls.

An ideal solution known as MOZO is being designed and even already in use by thousands of stores.

MOZO is incepted to tackle the problems faced by consumers and merchants with improved usage of these loyalty card.
MOZO is built and backed on the blockchain technology and since the blockchain is a digitized, decentralized public ledger of all cryptocurrency transactions, imagine just how cool it's going to be using MOZO platform and earn it's own cryptocurrency known as MOZO token as reward points.
The integration of blockchain with the MOZO platform will enable low cost services, peer to peer transaction and low energy micropayment services between customers and merchants eliminating all involvement of a middle man. Instead of earning points as in the loyalty program this concept (MOZO) will allow customers to earn MOZO tokens and this token can be redeemed at any offline stores either as cash, discounts or other rewards. Every user or participants of the MOZO platform will possess a digital wallet where they can receive their mozo coins, transfer and view balance.
The Mozo coin is based on the Ethereum blockchain which is globally acceptable that means that Mozo coins can be used in any store anywhere in the world, since it can also be easily converted into Bitcoins or Ethereum and in turn used as discounts for the required service in a Mozo-enabled store. The Mozo coin has high liquidity and it's continous and widespread use will boost the Mozo platform economy and help to carry out further project and in turn the coin will provide higher liquidity to it's holders.

TOKENOMICS
Token name: MOZO
Type: Ethereum [Erc20]
Total created tokens: 5 billion
Total distributed tokens: 1,250,000,000

Reference Price
1 ETH = 5,200 Mozo tokens
1 BTC = 80,200 Mozo tokens

1st Tranche;
Hard Cap: US$ 42 Million
Number of Tokens to be sold: 700 Million
Token Price: US$ 0.09
Method of Distribution: Presale and Crowdsale

Period
Presale:
May 8, 2018 to July 22, 2018

Crowdsale:
July 23, 2018 to July 30, 2018

2nd tranche;
Hard Cap: US$ 46 Million
Number of Tokens to be sold: 550 Million
Token Price: US$ 0.12
Method of Distribution: Crowdsale only

Period
Crowdsale:
Targeted for Q4 2018

Token Distribution Chart

In conclusion, the MOZO token is blockchain based and the blockchain is an online platform, the Mozo coin can also be used online to make purchases.
Mozo will bring consumers and all merchants under one cooperative platform to produce an efficient result towards the use of loyalty programs, the issue of a consumer piling cards from different stores will be over.

TEAM