Data is the currency of the modern world. This is why data breach attacks are so frequent these days and why companies like Facebook and Google that have mountains of personal data are so successful. It’s no secret that your personal data is used by companies and third-parties for their benefit. Although you might think there’s no harm in an advertising agency giving you a personalized Ad based on your location, gender, and preferences, there’s a lot of risks involved.
However, with the blockchain technology, you can get back ownership of your data. Furthermore, you can also get rewards for your personal data.
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https://www.tokens24.com/cryptopedia/blockchain/blockchain-reward-data