Hello!
Today the TrueDonate team is launching a series of analytical articles in which we will share with you the experience of working in the field of Blockchain. Each of the articles will be written by the appropriate specialist. We hope this will be useful and interesting information for you. The first article will be launched by Mikhail, head of the online marketing department of the TrueDonate platform.
“Hello! First I will tell a little about myself, my name is Michael and I’m an expert on traffic attraction for start-ups and innovative projects. Any new project, I always start with the evaluation and analysis of the competitive environment, which will simulate the traffic growth scheme, define goals and benchmarks. The study of competitors is a necessary step to obtain complete information about the traffic channels in which competitive projects operate. Many of you know that the pledge of a well-prepared pie is the proper selection of ingredients, in other words, not all traffic is equally useful and it is necessary to carefully select the places for advertising so as not to lose the budget as a result, but to convert it as much as possible into investments.
The initial hypothesis of the study was the following statement — most of all potential investors come to the site from social networks. But the numbers tell a different story. Most social media platforms are a good support for businesses, allowing companies to display advertisements targeting their target audience. When choosing the social networks in which the ICO project will be conducted, it is important to consider the concentration of representatives of the crypto community in a particular social network, the advertising possibilities of the network, and the project’s country of origin. I suggest you look more closely at traffic from social networks.
Having analyzed several hundred ICO projects, which can be conditionally divided into two groups:
Projects that have already completed fund raising and successfully function, their tokens are liquid on the exchange;
Projects that are at the stage of raising funds and making the most aggressive advertising campaigns on the network.
In the first group, the share of traffic to the ICO site from social networks is on average 5%. Where is the advantage of Twitter and Reddit. If we compare the absolute values, then on average for the project, Twitter brings 220,000 transitions, and Reddit — about 193,000 transitions.
In the second group, the situation is completely different, the share of traffic from social networks is now 13.4% and the distribution pattern looks different. The advantage of Facebook and Youtube. If you compare the absolute values, Facebook — 235 000 transitions, Youtube — about 148 000 transitions, Twitter — 78 000 and Reddit — 45 000.
Based on the figures we can draw the following conclusions:
New projects actively purchase advertising traffic in Facebook and Youtube. Thus expanding and popularizing the blockchain technology.
Facebook is very convenient for point targeting, and the price of attracting investments is relatively low, if you select the right audience competently.
Projects from the first group have long gathered their investments and communicate with their audience through tweets and posts in reddit.
Youtube is suitable for both launching and maintaining the traffic flow, targeting and the cost of a click is also acceptable for smart targeting.
The figures of this research are relevant for November 2017 and unfortunately do not take into account the data from medium and telegram.
This article opens a series of analytical publications, if you are interested in some particular topic in the context of Internet marketing for ICO, write about it in the comments. “
