Blockchain technology penetrates farther and farther in the various area of human activity. This post is talking about how blockchain technology may protect content creators in photography, motion picture production, other fields of content creating. Copyright infringements? How may this problem be solved? One kind of such decision may be Image Protect project. Image Protect has created a revolutionary content rights platform. This platform utilized blockchain technology to manage, purchasing stock photo licenses and framed prints directly from the image.
In project blockchain technology are used to help protect and monetize digital media for content producers. Image Protect embeddable in-image advertising format, IPShare, will significantly change the current copyright and licensing landscape. As marked in whitepaper it will be made “by locking in attribution, securely sharing content, gaining visibility, social engagement, ownership authentication, easy-to-use licensing, and revenue growth from online advertising.”
Image Protect plans to build a global decentralized copyright registry for digital content. That registry will authenticate users and links intellectual property to make the management of digital content universally accessible. This online registry will generate a unique ecosystem for rights owners and also be creating a new efficient marketplace for licensing and monetization. The blockchain is used to securely record ownership transactions and legal evidence for infringement case that is impossible to later repudiate or manipulate. Secure smart-contracts formalizes existing licensing rights for digital assets, making them easy for a creator or photo buyer to use, transfer or modify and create transparency into usage and provenance of registered content.
Utilizing blockchain technology allows real peer-to-peer transactions between creators and publishers – ensuring security, authenticity and most of all, transparency for the artist. It is a win-win for the creator and the publisher who both share the ad revenue.
The blockchain is central to Image Protect success. A team is creating a large platform network that requires transparency and a very large decentralized marketplace where each image will contain links to purchase a stock photo license for the image and/or purchase a print for framing.
Each transaction will be recorded through smart contracts on the blockchain. Additionally, all historical licensing data will be stored and link to uses anyone finds when crawling the Web. Creators will now have access to licensing data that previously was not available to them in the current environment. It will allow each creator gets paid for their work.
I think, Image Protect project's innovative Idea for converting photographs into a new, blockchain-driven format actually will help all of us. Good luck to team and community!