BMW Group Financial Services has announced its partnership with Bloom, a blockchain start-up, to streamline its customer journey and user experience for an average article.
Bloom helps facilitate the traditional lending process, helping to reduce the risks to which consumer data is exposed. Individuals can secure their data on their local device and request credit without exposing the data to risk, using Bloom's blockchain-based mobile app. Anyone can take advantage of blockchain technology through Bloom's simple integration process. Through this initiative, BMW Financial Services will revolutionize the way individuals seek financing.
"Bloom is thrilled to be part of such an avant-garde initiative. I am excited to be working with BMW's Financial Services team to create a streamlined and simplified lending experience to enhance the customer journey, "said Anne Ching, Bloom's Partner Manager.
Ian Smith, CEO of BMW Group Financial Services USA, also added that BMW "was looking to examine all the methods that enable inventory management ledgers to support the transformation of data warehousing, payment and tracking of customer information. current.
According to Smith, BMW's goal is to automate much of their processing and focus more on monitoring and securing information.
The initiative is part of the BMW Collaboration Lab 2018, which brings together six startups to participate in a 10-week lab at BMW Financial Services in Hilliard, Ohio. The program will focus on certain critical areas, including the creation of a blockchain strategy, data analysis and perspectives, digitization of the customer journey and the joker.
BMW has tested blockchain technology to solve a series of problems. The auto giant is also a founding member of the Mobility Open Blockchain (MOBI), alongside Ford, GM and others. The initiative was created to accelerate the adoption of distributed ledgers and related technologies in the automotive industry.
Daimler AG, which bought PayCAsh Europe SA last year to launch its electronic payment services platform, including a number of payment options, including Bitcoin, was also developed by other manufacturers automobiles. The payment services platform was part of Daimler's "mobility and scanning strategy", which allows customers to pay for Daimler's services via a smartphone.