Marketing, when done right it just means figuring out who your actual audience is and then finding out they put the value on. What do they really care about? How can you make them an offer they cannot refuse? Some say that the process of developing a marketing strategy is just the process of figuring out messages that can be heard by a large public.
Whenever a flashy product comes out with a lot of bells and whistles, the consumers simply ask themselves, “Why should I care?” If your product can answer this question in a flawless manner that’s also enticing you got yourself a winner that will surely sell for more than you could’ve anticipated. With technologies like blockchain, even the Marketing scenery can be disrupted given the company!
Enter the Momentum Platform
Many ICOs, nowadays want to attract buyers with flashy ideas or enticing technologies that are years ahead of their time. Not the case of the Momentum Platform, however, a decentralized system that enables companies to create their own cryptocurrencies to use in marketing campaigns. Coupling an existing successful marketing platform like Mobile Bridge with blockchain technology will surely set the pace in the marketing industry of the next ten years.
Gone are the days where people are forced to watch or interact with boring marketing campaigns or material. By directly rewarding consumers with a store of value cryptocurrency, companies can create immediate engagement that is going to drive up the overall brand awareness. Users can then choose to exchange the proprietary tokens for Momentum tokens or simply trade it on the popular cryptocurrency exchanges. By using the Momentum platform users and companies can rest assured of the following:
- The ability to launch branded tokens for incentive-based campaigns
- Rewarding consumers and customers for buying, reviewing and driving brand awareness
- Build lasting relationships with customers by better understanding their shopping behavior
A successful model
With the already working Mobile Bridge platform, companies can directly target their audience in real time based on smart use of location data, user attributes, and overall behavior. With the help of proprietary tools, optimized product journeys and offers can be created to create actionable insights. Thanks to the decentralized nature of the platform, users can rest assured that their data is completely safe and stored in multiple decentralized locations.
Based on the popular ERC20 architecture, the Momentum token will allow the creation of branded cryptocurrencies and assure the scalability of the marketing campaigns at the same time. The Momentum token supply amasses to a total of 1 billion tokens. During the ICO phase, they are looking to sell half of that. The current price per token is 0.12 USD. The public sale is planned to commence on the 26th of April 2018 lasting for one month or up until the hard cap of 42 million USD is reached. Further developments that advance the initial proof of concept will be released in the first half of 2018.
If you are interested in joining this innovative marketing platform head over to their official: