You’ve probably heard of ad fraud if you’re in the digital advertising industry, billion of advertising budgets are lost to ad fraud and it’s a serious problem ever since the existence of digital marketing. Therefore, the advertising industry is currently moving into valuing viewable impressions rather than served impressions. Viewability is a metric in digital advertising that tracks ad impressions which are seen by real humans. For example, if an advertisement loads at the bottom of a website but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. Viewability is designed to let advertisers pay only for the advertisements that users have seen.
Few reasons why viewability is important for digital advertisers are viewability ensures you to track real human views vs bots, viewability allows you to track which ads encourage more viewership & engagement and also viewability will give an insights to decide where to place ads that are more likely to be viewed.
The most important point that viewability ensures that you are tracking real human views when running your advertising campaigns. So your viewability is as close as possible to reach 100% by choosing reputable and quality publisher platforms as well as using software that tracks and improve your impressions viewability.
Some of the biggest obstacles the online ad industry is facing right now are;
Ad Blockers
Reduced Exposure
Elusive Audiences
Rapid Growth
Increasing Costs
Creating a comprehensive ad strategy that considers all of the obstacles and the best way to overcome will lead to optimal results. That means getting the clicks and conversions you want, as well as getting the maximum return on your investment.
INTRODUCING KRIOS PLATFORM
The Krios Platform is the future of digital marketing, it tackles all the obstacles listed above and provide lasting solutions to it in favoring all business owners by providing companies with a network of highly talented professionals who will provide values and synergies in all aspect of company marketing campaigns. All trades on Krios platform are done with the aid of blockchain with one phase and fix charge of 3%.
Krios offers a basic streamlined structure by strategies for which a business sends an interest containing estimations generally their thing, spending plan, needs and course of occasions.
Krios main vision is to assist all business owners to realize their full potential with the simplest, most effective and low cost digital marketing solution. It aims to create a platform whereby small businesses and start-ups can create the same digital marketing opportunities as large multinational corporations. Businesses will either send a request whereby krios will match them with relevant professionals that fit their budget or they can hand-pick professionals themselves by manually going through profiles in the network.
KRI TOKEN
KRI is an ERC20 token on the Ethereum blockchain that will be as a unit of record among supports, distributors, content creators and associations in a crisp out of the case new blockchain-based completely, automated publicizing and commitments arrange.
Total Token Supply: 650,000,000 KRI
Total Sale Supply:500,000,000 KRI will be available to the public throughout the initial token offering.
Reserve: 150,000,000 KRI have been reserved for the Team, Developers, Founders, Angel Investors & Bounty Campaign participants.
Accepted Contributions: ETH, BTC & USD
Minimum Transaction Amount: 0.04 ETH
The links below will provide a lot of information on this project.
Website: http://www.krios.io
Whitepaper: http://www.krios.io/whitepaper
Facebook: https://www.facebook.com/krios.io
Twitter: https://twitter.com/krios_io
Telegram: https://t.me/kriosICO
Bitcointalk username: Otunajfa
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=2198159
Wallet Address: 0xCBC62FeD407537b023233012e05Cf4D484053CC0