Creating quality content is key. This is an obvious one but a lot of bloggers do not do it. If you do not know on what topic to blog, you will not go anywhere ... Of course, you must write on a subject that you are passionate about and you are knowledgeable, but that's not it!
To write quality content, you need to talk to your audience and find out what they are interested in. You need to find the sweet spot between what you're passionate about, what you want to say and what your readers want to read. Creating buyers' person can be very helpful before producing any content. You want to produce quality content, not marketing content. Your content needs helpful for your readers, not for search engines.
To be effective, your content marketing strategy must be aligned to your startup goals. Building your content around your strategy is key. You need to use content to guide your readers through the purchasing cycle.
Lack of inspiration? There are few tactics to help you with creativity. The first reflex to adopt is to take a look at your previous articles, and see which have generated significant traffic. This may seem obvious (or silly), but if your goal is to boost the visibility of your blog, check what worked for you before.
Google Analytic s or any analytic software you use to check your website statistics will be your best ally here.
Obviously, if you are new and did not start your blog yet, this tactic is not (yet) for you; here are other ideas to give you inspiration ...
A first idea is to create "How to" content or guides. How-to or guides work well and usually answer specific questions that your audience may ask.
Another idea is to interview influence-rs in your niche. By interviewing influencers, you will take advantage of content marketing as well as influencer marketing, both at once.
You can also search the Internet what the popular content are. You can search on search engines but I recommend you to use platforms like BuzzSumo, Feedly or Epictions to get inspiration. In those free-to-use platforms, you can easily find which topics are the most popular and the most shared in your niche.