In this article you will learn what a blog is and types of blogs. Talk about the contemporary "blogosphere of videobloggers and microbloggers are young".
Blog and blogosphere — what is it?
Blog (from the English. "online journal, diary of events") is a website on the Internet, whose content is regularly updated with text, images and media content.
The characteristics of a blog:
Short record;
Reverse chronological order of publication (newest entry is on top);
Publicity and availability of readers, to join in public debate with the author (if there is a possibility of commenting);
Temporary significance and relevance of the content.
Examples of blogs: http://varlamov.ru, http://7bloggers.ru, http://9seo.ru, http://spryt.ru.
Blogs are thematic, obstipation and personal. Sometimes a person has many Hobbies and thoughts of the author are so intertwined that it is difficult to refer the blog to any specific subject.
By the way, the authors of blogs are called bloggers. This is very important because 2 years ago we adopted amendments to the laws of the Russian Federation, in the blogosphere referred to as the "Law on bloggers". The point is that the authors of blogs with an audience of more than 3 thousand people have to register with the Roskomnadzor, do not swear, do not call for extremism... in short, to follow the Bazaar on the Internet.
The same incidentally applies to the readers, who communicate with each other in the comments of blogs. Because blogs are a particular form of collective network communication, other than e-mail, chats and instant messengers, forums.
The first blogs appeared in the English-speaking segment of the Internet in the early 90s, but no widespread Internet then was unimportant. After 1996, the blogs began to occur more frequently, and in 1999, was created by world-renowned platform Blogger.com working now under the control of Google. It was the beginning of the blogosphere.
The blogosphere is the totality of all blogs on the web.
Of course, you can divide the blogosphere into several parts: language and regional identity, on the blogs, the type of blogs themselves.
The traditional "text" blogosphere is now in decline — the era of web 2.0 took place, she was replaced by micro - and videobloggers with its own rules and peculiarities of blogging. Many bloggers just "scribbled" or had ceased to see the sense in keeping a personal blog, others began to conduct an exclusively professional blogs, and others switched to creating relevant media content on Instagram and YouTube.
Everything flows, everything changes and the Internet is not an exception, because the blogosphere is only a small part, and therefore it also changes with time.
Why you need a blog?
The first problem faced by novice bloggers — "what to write in the blog." Really a problem. Man starts blog for the fashion trend or informal environment in which he communicates, in good faith, writes in blog posts and then throws the blog. Why.
Because the average blogger doesn't understand why you need a blog. "Well this is fun", "prestigious", "my thoughts are in demand in the society" — why not just let people come up with in trying to explain their creative impulses. Yes, it can be fun and prestigious, but then you throw the results of such blogging is no better than an abandoned gym, or other Hobbies. Boredom overcome, now we need to find a new hobby.
It is not a serious approach because people are not accustomed to think ahead. People find it difficult to find scenarios of real life where the blog will be useful not as a way to upload your own philosophical self-publishing, and for more pragmatic purposes and things.
Why in 2016-2020 needs its own blog? There are at least 7 reasons:
1.Professional blog demonstrating your competencies — for networking, tracking your professional growth, providing expert advice and search orders, growth of competence of the readers. Example: satway.ru, maximilyahov.ru/blog, vsevolodustinov.ru.
2.Personal blog — to keep track of changes and personal growth in life. Example: niceandeasy.me.
3.Blog "on the Internet and sites" — to earn a little money on referrals, advertising and freelancing. Example: blogwork.ru, pozitivator.ru.
4.Blog about relevant, important, pressing issues in people's lives — to participate in politics, the growth of personal popularity and earning good money on advertising or promotion, strengthening its reputation. Example: varlamov.ru, navalny.com, tema.livejournal.com.
5.Blog — for finding like-minded people and create an additional round of communication on the Internet in accordance with their interests, as well as "monetizing" your Hobbies. Example: boardgamer.ru, life-trip.ru.
6.Personal blog about everything that bothers the author-the blogger, about his life and Hobbies was created with the purpose of self-presentation and online communication, as well as for earnings. Example: spryt.ru, miruvashihnog.ru.
7.Collective blog can combine several purposes, depending on the purpose of each of the authors. Example: 7bloggers.ru.
Functions and types of blogs
From the not always clear that blogging (author blogs) and reading blogs — are quite different processes. However, they have a common communicative function, linking the author and his readers.
The author of the blog can communicate with different interesting people from all over the world. Readers of blogs can also chat with interesting bloggers — no matter where they were. The process of communication in blogs has something in common with communication on anonymous forums does not imply reciprocity and locked several people in a strict frame of communication one-on-one.
For blogs there are a number of features that readers achieve their goals or satisfy their needs:
- To obtain new and relevant information (along with reading the news);
- In reading for entertainment;
- In tracing the reaction of different social groups at different events;
- In the socialization of social groups or attached to someone else's life.
Functions of blogs:
- Communication — allows you to meet interesting people and lead public debate. Write one comment (post), and I see it many people — so the discussion begins.
- The function of self-presentation — a kind of extension of a static personal web pages to the level of a regularly updated diary. Allows you to Express yourself on the Internet through the gradual publication of "what's on your mind".
- Just for fun, blogs are fun, crowded and there is always something to discuss: no worse than forums or chat rooms. There is always interesting information — people often prefer the author's submission of certain events instead of the dry official news. You can share emotions and experiences with other people. You can sit in the blogs all the free time, and you can look back in a spare moment — for a lack of communication in real life.
- The function of creating, maintaining and expanding social connections — you can chat with familiar people, and can widen the circle of communication. In this regard, the blogs acted as the harbingers of social networking. In the blogosphere it's easy to find useful contacts — colleagues, professionals in your field or just nice people.
- Chronicles of a function (the conduct of memoirs) — allows you to make public records and notes that will be useful not only to you but to other people. And you can maintain a private blog only for themselves and analyze their actions in the past — this happens a deferred communication with yourself.
- Self-development or reflection — on the Internet you can be anything: a person aspiring to success or unable to create an alternative yourself to compensate for something in real life. Anything can happen.
- Psychotherapy — the authors, exactly as the commentators of blogs are ordinary people. All people need time, space and a supportive environment to talk, share pressing issues. to vent anger, to complain, to grieve or to calm down. This is a new form of a diary, where you not only write them in the drawer, but also receive feedback from people. And "social stroking"!
- Promotion of products and services in blogs is easy to learn the opinion of "the people" about certain brands, and also work to strengthen the position of the product or the prevention of the negative impact of reviews on the brand. Large companies work with opinion leaders to build brand, but freelancers and small businesses just looking for customers.
Types of blogs:
- Depending on the author's part — an individual (personal) group (collective) or open (public).
- Depending on subjects — special (thematic) or shared.
- Depending on the placement on the Internet — on a blog-hosting (livejournal, blogger) or standalone (offline: your hosting, CMS of your choice).
A little stop at the last paragraph. As bloghosting and self-contained accommodation blogs have their advantages and disadvantages in the set of the audience and "friends", controlling the appearance and content of the blog.
Finally I will enumerate a few themes for the author's blogs that always finds its audience and stay relevant.
- Blogs on politics — unfortunately, many people from politicians, political analysts and parties still ignore such activity. However, the high demand of creative content and reflections on the theme of current political events.
- Blogs on everyday topics — psychology, relationships, home improvement, life hacking, work, lifestyle.
- Travel blogs — one of the most popular. Readers interested to follow the journeys of other people without getting up from the sofa: someone lazy, someone has no opportunities, someone- money. The travel blogs are very interesting, highly recommended.
- Blogs about education gather an audience associated with the education system. Basically, they are parents and teachers — so they establish contact and improve education in the country.
- Blogs about fashion, beauty, and the style is very popular among girls and women. The content is about the same as in glossy magazines — are published the opinions of stylists and expert tips, selections of clothes and fashion trends, in style clothes for different events.
- Music blogs sanctify actual musical events, and develop discussions about musical preferences and the updates to the world of music.
- Analytical news blogs with private opinion of their authors at the expense of current events in the country and the world.
- Blogs on sports is dedicated to sports results, discussion of the career of athletes and coaches.
- Blogs about the cinema also attract a large audience — a lot of films, there is always something to discuss.
- Erotic blogs about sex, pick-up and seduction. Can be published both real and fictional life stories.
- Blogs about the Internet, websites, startups, programming, and modern web technologies.
- Blogs about health, about drugs, diseases, different nuances during pregnancy, people's advice and opinions about doctors. The theme of health and medicine is one of the most extensive and affects each person. So blogs on this topic will always be popular, especially if you have quality content.
The main topics of the blogs I have listed, also I forgot to tell you why people create blogs ("for fun") and what really need to have your blog. Also hope you now have the answers to the questions — what to write in a blog and how to do it. I hope now you realize why a blog is better than website.
Video blogs — what is a vlog?
Video blog or vlog is a blog with video content.
The contents and themes of vlogging — can be the same as regular blogs, only the authors share their thoughts, feelings and emotions in the videos. Vlogs and find your audience — they are especially popular among young people and adolescents.
In fact, in order to make the text fun and interesting — will have a good idea to try. Especially if you want to have your texts read to the end.
Video content is easier to remove — jokes, smiles, good mood, charisma and content is ready. However it is also necessary to cut, remove excess or to re-shoot in case if the shots did not work. In short — its benefits, its difficulties.
The content of videobloggers more viral and alive. The authors vlahov on YouTube become real stars on the Internet and get a lot of money for advertising.
For filming video blogs? Who is on that much: smart phones, camera Gopro, SLR cameras and all in this spirit. Depending on the situation, your environment and budget. The main thing that the picture was good. And sound!
That's just about the sound is often overlooked when creating such media content. Do not stint on the microphone if the camera records sound bad or far away from you when shooting. Penny the cost will definitely pay off!
Let's move on to microblogs.
Microblogging — what is it and how to do?
A microblog is a blog with short entries, containing a small amount of text, image, quote, link, video.
Microblogging is created in order to be aware of your friends or a public activity. It is a system of distributed chat where you can subscribe to messages from other users, leave comments and post other people's records in his belt.
The most famous microblogging service — Twitter. On Twitter people share with each other public messages up to 140 characters (excluding references and pictures). Microblogging soon have a news and entertainment format, so on Twitter a lot of fun and joking, sometimes altering other people's jokes on more than good manners or simply trying to be original.
Information spread with lightning speed on microblogs Twitter with the help of retweets. If you have 100 readers, you write the tweet and retweeted your followers, the amount of which 10,000 readers — consider that your tweet alerted 10100 people.
Twitter taken to monitor relevant news and quotes, "to juggle" in their own way politicians and newsmakers to Express their opinion with or without cause.
So microblogs, and video blogs, is a separate world with its trends, flash mobs and regulations.
Sum up about blogs and the blogosphere
The Internet in General and the blogosphere especially not for so many years. However, the blogs have managed to contribute to the online community and people's ideas about what should be the Internet.
Blogs affect politics, the leaders of the blogosphere affect the perception of reality of ordinary people. Blogs make the Internet a feedback mechanism — both local and global processes.
Blogs make people more informed and interested in alternative types of information in contrast to the official media. Themed blogs are centers of attraction for professionals and people with different Hobbies. Blogs allow informal informal polls about the opinion of people.
How many opportunities has brought the blogosphere to the Internet. 15 years ago would not have dreamed.
That's about it. Good luck and success!