The 26-year-old “Shape of You” singer-songwriter made made this revelation recently.
“The next record that I’m making is not a pop album. I feel like it’s dangerous to have a career that goes bigger and bigger, because at some point it’s gonna drop. If the next album does, like, 2 or 1 [million], or 500,000, it’s not a failure because I’ve made an album where I’m not trying to get there. No one’s going to be like, ‘that’s a flop,’” he explained.
“The label hate that. The label really f–king hate that. They want a big pop album again but I think that s–t’s dangerous.”