QUELLE: NIANTIC
Mega-cash injection is to flow, among other things in 5G technology.
CNBC CEO John Hanke gave insights into the recent round of financing, which raised a whopping $ 245 million. Niantic is known for Pokémon Go, one of the most popular mobile games ever. In 2018, player loyalty even increased again compared to 2017.
The 245 million dollars that can now be pursued with further goals come from aXiomatic Gaming, Battery Ventures, Causeway Media Partners, CRV and Samsung Ventures. aXiomatic is responsible for e-Sports and live events, an area where Niantic wants to grow. Hanke confirmed that Niantic is working with Samsung Ventures on a mobile device feature associated with 5G technology to optimize Niantic's 5G real-world platform.
Hanke also sees the future of augmented reality in AR glasses and not on smartphones that have certain limitations. Thanks to Pokémon Go, the company also learned a lot about AR games. The Niantic-AR formula is: Get out and move, explore your city, and interact with other players. Social contacts are the key to spreading an AR product