When you trim your blogs down to the basics, they quickly spike people’s attention and make them easy to remember.

Attention span:

When people listen to an orator giving a long speech, people quickly lose interest if the talk goes on for more than 15-20 minutes. Especially if the orator gives a boring un-interesting speech, with their voice droning on and on… on a flat uniform tone! 

To keep people’s attention:

1. First up: Say what your talk is going to be about and what benefits it bequests. 
2. Start with a very short story or joke to set the scene, environment and character, of what’s to come. This incentive perks people’s attention right from the start. 
3. Keep the talk down to 10-15 minutes. Anytime more than that, must have drama or dynamics people are expecting to hear. 
4. People are alert to action: Body language and gestures, emotional expression, visual movement of hands and body, vocal crescendos, etc are important because people are watching and enjoy action and vitality. People and children usually watch TV, so expect action. 
5. Base talk on one basic topic. And make it authentic, by suppling no more than three basic supporting facts as testimonies to its truth. Why? Because people don’t usually remember more than three essential facts. This may include statistics and stories of how it happened.
6. Make your topic (product) obtainable, by adding simple practical ways of achieving it. This may include demos, action packed videos, white board diagrams, images, etc. 
7. Clarify what has been said: Use a roundup revision or a bold conclusive statement that’s mind boggling and convincing. 

How does this relate to blogging?

1. Have a dramatic sassy headline title to catch the eye. And a sub-headline that classifies what the blog is going to be about. Something that basically covers the topic and promises to supply what you are suggesting. 
2. Set the scene by providing a story, witty or ridiculous endeavours or realities of life, that people can relate to and leads them into what you are going to say. 
3. Keep you blog short, not much more than 550-650 words. And make every bit of it interesting and dynamic. 
4. How you write is important. The tone and expression of your personal language jargon carries weight with what you are saying. Don’t compose big paragraphs, break them up where possible. And use simple sentences and basic words wherever possible, so it’s easy to read and remember. 
5. Have one topic and support it with only a few facts. Keep the structure of your blog basic and easy for the eye to travelling from one sub-heading and paragraph to the next. Bullet, highlight and bold important words. So the facts are easy to recognize and remember. 
6. Describe how people can obtain what you’re suggesting. Say how you or someone else did things to show how easy and conceivable it is. If possible add diagrams, images, videos and links to other internet sites for further research.  
7. Make it all worthwhile for the readers to have had read right down to the bottom of your blog. Conclude with a basic statement(s) that neatly covers the theme of the blog. This helps to fix the topic in people’s mind forever. What else can I say, but: 

Go for it!

• When you and your blogs are interesting, people flock to your website. 
• And if your blogs come with benefits and fascinating facts, your website will naturally trend.