Have you ever wondered why your posts don’t do so well? Or why some websites do better than others?
Two of the most important things:
Short and sweet:
- First: How are your titles? How do they grab people’s attention? How dynamic are they? Is the wording `catchy’ and witty? Is it a bold statement? Can you follow up on that?
- Second: What is your sub title like? Your sub title is also an attention getter. Do you repeat your title again? People are searching it to see what your post is really all about. If you reap yourself here, you have lost people’s interest straight away. And they move on without even checking what could possibly be in your blog.
Provide an image:
People love images. It has an emotional appeal. And when people’s senses and emotions are involved, they catch the vision of what you’re promoting.
Okay, now that people have clicked on your post (url):
How do you keep them reading on?
Provide an introduction. This is another attention getter, but somewhat different. You provide a reason for them to continue reading.
- Get to the point. What is your motive or objective? What statement do you supply that gives a purpose for them to read further? Does it possibly answer peoples’ request? What does it suggest?
- Sometimes you can put a contents list of subtitles to each fact or paragraph presented below. Other times it isn’t necessary. It all depends on the subject or how you want to introduce the subject.
Link facts:
We know what we want to say, but other people aren’t in your groove yet. They can’t read your mind or what your motive is. So link your facts logically. Draw them in. Take them step by step towards your objective’s punchline. This helps to get your point across.
When you are familiar with your own niche or career’s jargon, other people aren’t. The technical stuff could `go clean over their heads’. Drawing them in is a learning curve to them. What you are trying to put across? Is it put in such a way that everyone can understand and appreciate your analogy or proposal?
Wherever possible, put humour into the `mix’. Add a story or experience people can relate to. If they can relate to it, they will understand what you are referring to. Now you `have them eating out of your hand’.
That is the main body of your content, but have you got to the point of what you really trying to say?
At last the conclusion:
You have to give them a final clarification. You can’t drag them through all that reading and not provide a decent solution!
- What is so important, that had to be said?
- What benefit will they get from your objective or title’s statement?
- Does it answer their problem or fulfill their request? Was it helpful?
- Was it motivating? Could they got home and do something about it?
Sometimes you can add a PS or last word:
- A dynamic statement or punchline that confirms your point.
- Does it give them a last, but happy chuckle?
- Something they will always remember with fondness and appreciation.
Hope this has helped you!