In my mind, Bitcoin and Ethereum solve different problems. Bitcoin is designed to be digital gold, so it should be a store of value. I'm not saying it is, just saying that is the problem it is trying to solve. It's obviously painfully slow for daily transactions, so it doesn't really work as an every day cryptocurrency - just like gold doesn't really work for buying groceries.

Ethereum's inherent value isn't its scarcity, it's use-value as smart contracts. While Bitcoin and Ethereum have been tracking each other, at least on our local exchanges here, I don't think this will be the case forever. Cryptokitties is the start of what Ethereum has to offer and it's a very modest start, but a very simple one people can wrap their heads around.