Honestly it bugs the hell out of me that every company nowadays wants to be 100% politically correct so they don't offend anyone.
The whole deal with SJW's and safe spaces is retarded. I am willing to put money on the fact that the average person in 2017 would appreciate a company more if they stood their ground.

The truth is that companies like google for example should hire based solely on qualifications. Race, gender and descent should have nothing to do with it.
The sad reality is as you said though, they try to diversify and be as politically correct as possible to avoid "outrage" and lawsuits.

I hope people will soon start to realize that sugarcoating everything is toxic to society. Sometimes the truth is offensive, people have to learn to deal with that instead of whining about it.