First of all let's understand the difference between raster and vector graphics.
🔹 Raster graphics are composed of pixels, while vector graphics are composed of paths. A raster graphic, such as a JPEG, PNG or GIF, is an array of pixels of various colors, which together form an image. Raster graphics, become "blocky," since each pixel increases in size as the image is made larger.
🔹 A vector graphic, such as an AI, EPS or SVG file, is composed of paths, or lines, that are either straight or curved. Because vector graphics are not composed of pixels they are resolution-independent. It can be printed as large and at the highest resolution the printer or the output device allows.
🔹 This is why logos are typically created in vector format, the quality will look the same on a business card as it will on a billboard.
🔹 Logo is your brand identity. Keep it clean and sharp on any printed or digital document. Always send your logo in any vector format to graphic designers who create your branding material.
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